Free Online Business Branding Courses and Certifications 2024

What Are the Best Business Branding Certifications?

Brand Management: Aligning Business, Brand and Behaviour by University of London on Coursera. This is a single course that teaches you how to align your business strategy, brand identity and customer behaviour to create a coherent and consistent brand experience. You will learn how to conduct a brand audit, develop a brand positioning statement, design a brand identity system, implement a brand communication plan, and measure and manage your brand performance. This course is suitable for beginners who want to learn the fundamentals of Business Branding.

Branding: The Creative Journey by IE Business School on Coursera. This is a specialization that consists of four courses and a capstone project. You will learn how to use creativity, storytelling, design thinking and data analysis to create innovative and memorable brands. You will also learn how to apply branding concepts to different contexts such as personal branding, social media branding, employer branding, etc. This specialization is suitable for anyone who wants to enhance their creative skills in Business Branding.

Strategic Brand Management by edX. This is a professional Certificate program that consists of three courses. You will learn how to develop a strategic brand vision, create a strong brand identity, manage your brand portfolio, leverage your brand equity, and protect your brand reputation. You will also learn how to use digital tools and platforms to communicate your brand story and engage with your target audience. This program is suitable for intermediate learners who have some prior knowledge of marketing and branding.

Professional Certified Marketer (PCM) by American Marketing Association. This is an advanced certification that validates your expertise in marketing and branding. You will have to pass an online exam that covers topics such as marketing strategy, marketing ethics, branding principles, customer insights, integrated marketing communications, digital marketing, etc. You will also have to meet the eligibility requirements of having at least four years of professional marketing experience or a bachelor's degree in marketing plus two years of experience. This certification is suitable for experienced marketers who want to advance their careers in Business Branding.

Meta (Facebook) Blueprint marketing certifications by Meta (Facebook) on Coursera. These are free certifications that test your proficiency in using Meta's (Facebook's) family of apps and services for marketing purposes. You can choose from different certifications such as Facebook Certified Digital Marketing Associate, Facebook Certified Marketing Science Professional, Facebook Certified Creative Strategy Professional, etc. You will have to pass an online exam that covers topics such as social media marketing, content creation, data analysis, campaign optimization, etc. These certifications are suitable for anyone who wants to master Business Branding on Meta's (Facebook's) platforms.