Free Online Copywriting Courses and Certifications 2024

Copywriting is an essential skill in the Humanities field. It involves the art of crafting persuasive and engaging content that can be used for marketing, advertising, and other communication purposes. With the right knowledge and practice, anyone can learn the basics of copywriting and become an expert in the field. There are many online courses available to help individuals gain the necessary skills and knowledge to become a successful copywriter. With the right guidance, anyone can become a master of the craft and create compelling content that will help them reach their goals.

Copywriting Courses

What Are the Best Copywriting Certifications?

OMCA certification Test Prep from LinkedIn Learning: This course will prepare you for the Online Marketing Certified Associate (OMCA) exam, which is a globally recognized certification for digital marketers. You will learn the fundamentals of online marketing, including copywriting, SEO, social media, email marketing, analytics, and more. The course is taught by Matt Bailey, a veteran online marketer and trainer.


Copywriting For Beginners from SkillShare: This course will teach you the basics of copywriting, such as how to write headlines, hooks, benefits, calls to action, and more. You will also learn how to research your audience, craft your unique selling proposition, and write for different mediums and platforms. The course is taught by Jesse Forrest, a professional copywriter and founder of StartCopywriting.com.


SEO Copywriting Training from Yoast: This course will teach you how to write SEO-friendly copy that ranks well on Google and other search engines. You will learn how to optimize your keywords, structure your text, use headings, write meta descriptions, and more. The course is taught by Marieke van de Rakt, the CEO of Yoast and an expert in SEO copywriting.


SEO Copywriting: Rank and Get the Click from Udemy: This course will teach you how to write compelling copy that attracts clicks and conversions. You will learn how to use psychological triggers, emotional words, power words, and more to influence your readers. You will also learn how to use tools like Google Search Console, Google Analytics, and SEMrush to analyze your performance and improve your results. The course is taught by Alexandra Tachalova, a digital marketing consultant and speaker.


The Accelerated Program for Six-Figure Copywriting from AWAI: This course will teach you how to write high-converting copy for various niches and industries. You will learn how to write sales letters, landing pages, emails, web copy, video scripts, and more. You will also learn how to find clients, negotiate fees, and build your portfolio. The course is taught by some of the most successful copywriters in the world, such as Bob Bly, Clayton Makepeace, Nick Usborne, and more.

Frequently Asked Questions and Answers

Q1: What is the difference between copywriting and content writing?

As a general rule of thumb, copywriting is defined as the act of writing marketing and promotional materials. On the other hand, content writing encompasses the creation of informational or editorial pages on websites, including blog posts, article pages, or product pages. This description accurately distinguishes between the two terms.

Q2: What is copywriting & why is it important?

Copywriting is the activity of writing texts for advertisements or other promotional material. It is considered a key component of content marketing, as it combines the art of the written word with the science of advertising. Copywriting can be likened to a call-to-action, but on a larger scale.

Q3: What Copywriting courses can I find on AZ Class?

On this page, we have collected free or certified 366 Copywriting online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.

Q4: Can I learn Copywriting for free?

Yes, If you don’t know Copywriting, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!

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