Free Online Product Marketing Courses and Certifications 2024
Product Marketing is a field of knowledge and learning that focuses on the promotion and sale of products and services. It is a top category of marketing that involves understanding customer needs and developing strategies to meet those needs. Online courses are available to help individuals gain the skills and knowledge necessary to become successful in product marketing. These courses provide an in-depth look at the various aspects of product marketing, from market research to pricing strategies.
Popular Courses
Product Marketing Courses
Career Trends
Career Prospects | Average Salary | Position Overview |
| Product Marketing Manager | $156,054 per year | A Product Marketing Manager (PMM) is responsible for communicating the product's value proposition to the market. Their role involves analyzing the product's features and benefits, and creating persuasive messages that resonate with customers, prospects, and internal stakeholders. |
| Senior Manager | $122,302 per year | Senior managers are responsible for planning and directing teams within an organization or department. They supervise individuals to ensure efficient business operations and that each person's performance meets industry and company standards. Their duties also include setting goals, creating strategies, making decisions, and managing budgets to meet the organization's objectives. |
| Marketing Director | $181,405 per year | Marketing Directors are responsible for creating and implementing an overall marketing plan to promote a company's products or services. They oversee the development of marketing campaigns and approve promotional materials, which are then executed with great precision to increase sales and build brand awareness. |
Educational Paths
1. Product Marketing courses on online learning platforms like Udemy, Coursera, and LinkedIn Learning.
2. Joining a Product Marketing Certification program offered by companies such as the Product Marketing Alliance, the Association of International Product Marketing and Management (AIPMM), or the Pragmatic Institute.
3. Attending Product Marketing conferences and events, such as Product Marketing Summit, Product Marketing Community Conference, and Product Marketing World.
4. Pursuing a degree or certificate in Marketing, Business Administration, or Product Management from a university or college.
5. Reading books and blogs on Product Marketing, such as "Crossing the Chasm" by Geoffrey A. Moore and "Product Marketing Handbook" by Dave Daniels.
6. Gaining practical experience through internships or entry-level jobs in Product Marketing.
Frequently Asked Questions and Answers
Q1: What Product Marketing courses can I find on AZ Class?
On this page, we have collected free or certified 20 Product Marketing online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.
Q2: Can I learn Product Marketing for free?
Yes, If you don’t know Product Marketing, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!
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