Beyond the Logo: Crafting a Brand Identity
In this 90-minute class, Courtney Eliseo teaches how to create a comprehensive brand identity beyond just a logo. Learn how to make your logo the cornerstone of a recognizable visual identity, and how to use it to create a lasting impression. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
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Updated in [March 06th, 2023]
Develop a visual identity Be instantly recognizable
Logos are indispensable but they don't exist in a vacuum Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo's 90-minute class on branding beyond the logo From color and type to patterns and illustrations youll learn to recognize and craft crucial visual cues for conveying brand values and personality In addition to 10 short video lessons we're thrilled to share 15 pages of specific downloadable resources to help you fully realize your project vision Show your whole brand to the world
Watch 10 video lessons
Basics:
What makes "brand identity" different from "brand" and how do they work together to support and enhance your logo?
Applications:
What are different considerations for print and digital media?
Step-by-step decisions:
Well cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements from patterns to secondary logos illustrations and more
Final polish:
Well go over methods for organizing these components into a format suitable for a client presentation
Learn by doing
In the end you will have a complete brand identity system thats ready for client presentation and real-world implementation You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system incorporating everything color pattern and complementary typography to supporting graphic elements such as patterns or illustrations
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Class Outline
Brand identity introduction
Design industry veteran Courtney Eliseo teaches Beyond the Logo In this class your task will be creating your own brand identity With Courtney's help you'll find that logos never exist in a vacuum and creating a business logo means designing a marker that neatly fits in with your overall brand
Creative briefs overview
Courtney begins every graphic design logo project with a creative brief You'll learn what to include in your one-page client (or personal) brief Courtney takes you through each section She begins with background objective target audience and message And she ends with competition distinguishing characteristics creative considerations and tone or keywords These steps will let you hone in on the personality of the brand you're designing
Mood boards overview
A mood board is a visual counterpart to your creative brief Both serve as a blueprint for your logo designing project Courtney will show you three great platforms for creating mood boards: Pinterest Dropmark and Icebergs You'll also get a sense of how to research for your mood board and how to custom-arrange your board on Illustrator
Color overview
You can hone in on a color palette by keeping in mind what media you'll use how many colors you'll need and what your client's preferences are To get your started Courtney will recommend working with three colors: your primary secondary and neutral color
Creating color palettes
You'll learn how to create color palettes in Illustrator based on your mood board and client brief Courtney will show you how to use the color-guide tool in Illustrator which generates multiple color palettes from a single swatch You can select this swatch from your mood board
Typography overview
By determining what typography you'll use in your project you'll learn to keep it simple by choosing two different typefaces Courtney will show you how to make sure those typefaces offer the right levels of contrast and similarity You'll also learn how to download high-quality fonts from Google and explore different licensing options for fonts that are created by other designers and distributed online
Choosing typography
Sometimes the typefaces from your custom logo design won't translate to the rest of your branding materials To find the right additional fonts you'll learn how to experiment by exploring what they look like as various options (in all caps lowercase and as numbers)
Graphic language overview
One of Courtney's favorite parts of the brand identity process is graphic language which is an integral part of design theory This element is especially important when it comes to making sure that your logo fits into your overall branding system You'll see how to create an entire identity system by pulling elements straight from your logo
Designing graphic language
In Adobe Illustrator you'll see how Courtney lays out her typography and color palette in order to create patterns that will look best for her branding system You can accomplish this goal by using the [smart guides] tool
Presentation
Finally you'll learn how to create a clear layout of the brand-identity elements you've created for your client by using both slides and an identity collage
Pros & Cons
Easy to follow
Practical usecases
Streamlined process
Detailed, stepbystep overview
Confidence building
Readytouse instruction
Excellent examples
Clear and easy to follow
None mentioned
Course Provider
Provider Skillshare's Stats at AZClass
In this 90-minute class, Courtney Eliseo teaches how to create a comprehensive brand identity beyond just a logo. Learn how to make your logo the cornerstone of a recognizable visual identity and how to use it to create a lasting impression. Grab the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo's 90-minute course on branding beyond your logo. From color and type to pattern and illustration, you'll learn to identify and craft key visual cues that communicate your brand's values and personality. In addition to the 10 short video lessons, they are excited to share 15 pages of specific downloadable resources to help you fully realize your project vision.
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