Designing Effective Display Ads in Illustrator
This course provides an in-depth look at the process of creating effective digital ad campaigns in Adobe Illustrator. Learn the anatomy of an engaging ad, from conception to deployment, and gain the skills to design ads that capture attention and drive results. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
Self Paced
Course Overview
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Updated in [March 06th, 2023]
This course, Designing Effective Display Ads in Illustrator, provides an overview of the components of a great digital ad campaign as well as the anatomy of an engaging ad, from conception to deployment. Participants will learn how to create an engaging advertisement using communication and UX design concepts. Additionally, the instructor will demonstrate their own process for creating all ad size variations in Illustrator, including productivity tips.
[Applications]
After completing this course, students will be able to apply the concepts and techniques learned to create effective display ads in Illustrator. They will be able to use communication and UX design concepts to create engaging advertisements. Additionally, they will be able to use the productivity tips learned to create all ad size variations in Illustrator.
[Career Paths]
1. Digital Advertising Manager: Digital Advertising Managers are responsible for creating, managing, and optimizing digital advertising campaigns for their clients. They must have a strong understanding of the latest digital advertising trends and technologies, as well as the ability to analyze data and create effective strategies. This role is becoming increasingly important as digital advertising continues to grow in popularity.
2. UX Designer: UX Designers are responsible for creating user-friendly experiences for digital products. They must have a strong understanding of user research, user interface design, and user experience design. This role is becoming increasingly important as companies strive to create better user experiences for their customers.
3. Graphic Designer: Graphic Designers are responsible for creating visually appealing designs for digital products. They must have a strong understanding of design principles, typography, and color theory. This role is becoming increasingly important as companies strive to create more engaging visuals for their products.
4. Digital Marketing Strategist: Digital Marketing Strategists are responsible for creating and executing digital marketing strategies for their clients. They must have a strong understanding of digital marketing channels, analytics, and optimization techniques. This role is becoming increasingly important as companies strive to reach their target audiences more effectively.
[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program focuses on the fundamentals of graphic design, including typography, color theory, and composition. It also covers the principles of digital design, such as web design, animation, and interactive media. Students learn how to create effective visual communication through the use of digital tools and techniques. This degree is becoming increasingly popular as more businesses are relying on digital media for their marketing and advertising needs.
2. Bachelor of Science in Digital Media: This degree program focuses on the development of digital media, such as websites, mobile applications, and interactive media. Students learn how to create engaging content and design effective user experiences. They also learn how to use digital tools and techniques to create interactive media. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.
3. Master of Science in Digital Marketing: This degree program focuses on the principles of digital marketing, such as search engine optimization, social media marketing, and content marketing. Students learn how to create effective campaigns and measure their success. They also learn how to use digital tools and techniques to create engaging content and design effective user experiences. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.
4. Master of Science in Advertising: This degree program focuses on the principles of advertising, such as consumer behavior, media planning, and creative strategy. Students learn how to create effective campaigns and measure their success. They also learn how to use digital tools and techniques to create engaging content and design effective user experiences. This degree is becoming increasingly popular as businesses are relying on digital media for their marketing and advertising needs.
Course Syllabus
Elements of a killer ad campaign
What makes good and bad campaigns
Anatomy of a good ad
Let's make something
A home and a destination for your ad
Your audience and brand
An interesting ad
Ad Formats and consistency
Building ads using Illustrator
Keep an eye on ad performance
Pros & Cons
Well organized and real world examples.
Clear and helpful for beginners.
Delightful and illuminating.
Excellent teacher.
Helped with work improvement.
Not suitable for advanced learners.
Not enough content.
Too basic for some.
Not enough practical examples.
Not enough tips and tricks.
Course Provider
Provider Skillshare's Stats at AZClass
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