Exploring Brand Identity: Design a Brand Icon
This course is perfect for designers, illustrators, creatives, and enthusiasts who want to learn how to create powerful and simple logos. Creative director and streetwear designer Benny Gold will walk through his process for designing original, high-impact icons in 35 minutes. Participants will learn how to brainstorm, develop a visual concept, sketch and refine an idea by hand, and polish their design with simple tools in Adobe Illustrator. By the end of the course, participants will have honed their brand design process and taken their icons to the next level. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
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Updated in [February 21st, 2023]
Exploring Brand Identity: Design a Brand Icon is a great course for designers, illustrators, creatives, and enthusiasts who want to learn how to create a powerful and versatile brand icon. This 35-minute class will provide a behind-the-scenes look at the process of designing an icon that can stand alone, power a logo, and work in harmony with a larger brand identity. Through step-by-step lessons, learners will gain an understanding of how to brainstorm, develop a visual concept, sketch and refine an idea by hand, and polish their design with simple tools in Adobe Illustrator. This course will help learners hone their brand design process, sketch with intention, and take their icons to the next level. Learners will also have the opportunity to share their sketches and final design with the class. Keywords related to this course include brand identity, brand icon, design brand, brand design, brand logo, logo design, brand strategy, and brand development.
[Applications]
After taking this course, participants can apply their newfound knowledge to create powerful and versatile brand icons. They can use the brainstorming and research techniques to develop a visual concept, and use the sketching and refining techniques to create a design that communicates an idea in an instant. Finally, they can use the polishing tools in Adobe Illustrator to take their icons to the next level. Participants can also share their sketches and final designs in the "Your Project" tab.
[Career Paths]
1. Brand Identity Designer: Brand identity designers are responsible for creating logos, icons, and other visual elements that represent a company or product. They must have a strong understanding of design principles, typography, and color theory, as well as the ability to create designs that are both visually appealing and effective in communicating a message. Developing trends in this field include the use of 3D and animation to create more dynamic and engaging designs.
2. Graphic Designer: Graphic designers create visual elements for a variety of purposes, including websites, advertisements, and product packaging. They must have a strong understanding of design principles, typography, and color theory, as well as the ability to create designs that are both visually appealing and effective in communicating a message. Developing trends in this field include the use of 3D and animation to create more dynamic and engaging designs.
3. Illustrator: Illustrators create artwork for a variety of purposes, including books, magazines, advertisements, and websites. They must have a strong understanding of design principles, typography, and color theory, as well as the ability to create illustrations that are both visually appealing and effective in communicating a message. Developing trends in this field include the use of 3D and animation to create more dynamic and engaging illustrations.
4. UX/UI Designer: UX/UI designers are responsible for creating user-friendly interfaces for websites and applications. They must have a strong understanding of design principles, typography, and color theory, as well as the ability to create designs that are both visually appealing and effective in communicating a message. Developing trends in this field include the use of 3D and animation to create more dynamic and engaging user experiences.
[Education Paths]
Three degree paths that could be recommended to learners of this course are Graphic Design, Illustration, and Branding.
Graphic Design is a creative field that focuses on visual communication and problem-solving through the use of typography, photography, and illustration. It is a rapidly growing field, with the demand for graphic designers expected to increase by 4% over the next decade. Graphic designers are in high demand in the advertising, marketing, and publishing industries, and are often responsible for creating logos, brochures, websites, and other visual materials.
Illustration is a form of art that uses visual media to communicate ideas and stories. It is a versatile field that can be used to create artwork for books, magazines, advertisements, websites, and more. Illustrators are often responsible for creating characters, backgrounds, and other elements for a variety of projects. The demand for illustrators is expected to increase by 4% over the next decade.
Branding is the process of creating a unique identity for a product, service, or company. It involves creating a logo, tagline, and other visual elements that will help to differentiate the brand from its competitors. Branding is an important part of any business, and the demand for branding professionals is expected to increase by 5% over the next decade.
Pros & Cons
Clear and simple language.
Inspiring and actionable steps.
Useful tips and AI tools.
Short compared to other branding classes.
Not suitable for advanced learners.
Video quality and editing could be improved.
Course Provider
Provider Skillshare's Stats at AZClass
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