Going Beyond the Logo: Boosting Brand Identity With an Effective UI
This course is perfect for graphic designers, art directors, and anyone looking to enhance their brand identity online. It covers how to create an effective user interface to give a digital boost to the brand identities they design. Participants will learn how to create a unique and memorable online presence for their brand. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
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Updated in [March 06th, 2023]
This course, Going Beyond the Logo: Boosting Brand Identity With an Effective UI, is designed for graphic designers, art directors, and anyone who wants to learn how to give a digital boost to the brand identities they design. The instructor will guide students through a complete overview of what they need to know in order to build an effective digital brand identity. Students will learn to design a proper icon set, to have a correct typographic approach, to integrate interactions and to build guidelines for colleagues to follow. At the end of the course, students will upload an image of their final work and share it with other students.
[Applications]
Upon completion of this course, students will be able to apply their knowledge to create an effective digital brand identity for any character, artist, historical figure, or cartoon. They will be able to design a proper icon set, have a correct typographic approach, integrate interactions, and build guidelines for colleagues to follow. Additionally, students will be able to design a great homepage for their character's website and share their final work with other students.
[Career Paths]
Three job position paths recommended to learners of this course are:
1. Graphic Designer: Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. The demand for graphic designers is expected to grow by 4% from 2019 to 2029.
2. Art Director: Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts. Art directors are expected to have a strong understanding of current trends in the visual arts, as well as the latest computer graphics and design software. The demand for art directors is expected to grow by 4% from 2019 to 2029.
3. UI Designer: UI designers create user interfaces for websites and applications. They are responsible for designing the look and feel of a product, as well as the user experience. UI designers must have a strong understanding of user experience principles, as well as the latest design trends and technologies. The demand for UI designers is expected to grow by 8% from 2019 to 2029.
[Education Paths]
Recommended Degree Paths:
1. Bachelor of Arts in Graphic Design: This degree program provides students with the skills and knowledge necessary to create effective visual designs for a variety of media, including print, web, and mobile. Students learn how to use design principles to create visually appealing and effective designs that communicate a message. Additionally, students learn how to use software and tools to create digital designs. This degree is becoming increasingly popular as the demand for skilled graphic designers continues to grow.
2. Master of Science in User Experience Design: This degree program focuses on the user experience of digital products and services. Students learn how to design user interfaces that are intuitive and easy to use, as well as how to create user-centered designs that meet the needs of the user. Additionally, students learn how to use data and analytics to inform their design decisions. This degree is becoming increasingly popular as companies strive to create user-friendly products and services.
3. Bachelor of Science in Web Development: This degree program provides students with the skills and knowledge necessary to create effective websites. Students learn how to use HTML, CSS, and JavaScript to create websites that are visually appealing and easy to use. Additionally, students learn how to use databases and other technologies to create dynamic websites. This degree is becoming increasingly popular as the demand for skilled web developers continues to grow.
4. Master of Science in Digital Marketing: This degree program focuses on the use of digital marketing techniques to reach and engage customers. Students learn how to use digital channels such as search engine optimization, social media, and email marketing to reach their target audience. Additionally, students learn how to use analytics to measure the effectiveness of their campaigns. This degree is becoming increasingly popular as companies strive to reach their customers in the digital space.
Pros & Cons
The class is described as amazing, indicating a positive learning experience
Provides a practical approach to giving structure and framework to creative ideas and design decisions
Encourages learners to go beyond just creating a logo and explore broader aspects of brand identity
Helps establish boundaries for creative exploration from the beginning
Concepts covered in the course are familiar, indicating a reinforcement of existing knowledge
None mentioned
Course Provider
Provider Skillshare's Stats at AZClass
Discussion and Reviews
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Quiz
Submitted Sucessfully
1. What is the main focus of this course?
2. What will the students learn to design in this course?
3. At the end of the course, what will the students be asked to do?
4. What is the main goal of this course?
5. What is the goal of this class?
Correct Answer: To give a digital boost to the brand identities designed.
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