Introduction to Intellectual Property
This course introduces the various types of U.S. intellectual property, such as patents, copyrights, and trademarks. It will explore how global businesses have used intellectual property law to generate enormous value from intangible assets. Through case studies, you will learn how Apple's trademarked brand was valued at over $100 billion and how J.K. Rowling's Harry Potter franchise has generated over $25 billion. You will gain an understanding of how the law creates value in intangible assets and how to use intellectual property to your advantage. ▼
ADVERTISEMENT
Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [May 30th, 2023]
Welcome to Introduction to Intellectual Property! This course will provide you with a comprehensive overview of the various types of intellectual property and how they are used to create value. You will learn about patents, copyrights, and trademarks, and how they are used to protect inventions, original works of authorship, and a business’ commercial identity. You will also explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Completing this course can open up a variety of possible development paths in your career or education. You can use the knowledge you gain to help protect your own intellectual property, or to advise others on how to do the same. You can also use this course as a stepping stone to further your studies in intellectual property law. Additionally, you can use this course to gain a better understanding of the legal framework that governs the tech world, and how it can be used to create value.
Finally, related learning suggestions include courses on business law, technology law, and copyright law. You can also look into courses on entrepreneurship and innovation, which will help you understand how to use intellectual property to create value. With the knowledge you gain from this course, you can use it to help protect your own intellectual property, or to advise others on how to do the same.
Pros & Cons
Easy to understand overview.
Comprehensive coverage of IP Law.
Engaging lectures.
Limited detail on theories.
Complex topic.
No practical application.
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
Start your review of Introduction to Intellectual Property