Sales Force Management
West Virginia University offers a course in Sales Force Management, the second in its Sales Operations/Management Specialization. This course provides an in-depth look at the various aspects of hiring and personnel administration. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
No Information
Language:
English
Start Date:
Self Paced
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an introduction to Sales Force Management. In Week 1, students will gain an overview of the recruitment process, including job analysis, duties of a salesperson, job qualifications, recruitment funnel and recruitment sources. Additionally, students will have the opportunity to hear from Mike Cunningham from Fastenal, who will discuss his experience with the Fastenal Vending Machine. At the end of Week 1, students will have a comprehensive understanding of the recruitment process.
[Applications]
The application of this course can be seen in the recruitment process of a sales force. After completing this course, participants should be able to understand the recruitment process, job analysis, duties of a salesperson, job qualifications, recruitment funnel and recruitment sources. They should also be able to apply the knowledge gained from the interview with Mike Cunningham from Fastenal and the Fastenal Vending Machine. This course can be used to help organizations develop a successful sales force recruitment process.
[Career Paths]
[Title]Marketing Management
[Description]Introduction - Week 2
Overview of Marketing Process
Marketing Strategies
Marketing Research
Marketing Mix
Interview - Mike Cunningham from Fastenal
Interview - Mike Cunningham - Fastenal Vending Machine
Summary - Week 2
[Title]Customer Relationship Management
[Description]Introduction - Week 3
Overview of Customer Relationship Management
Customer Relationship Management Strategies
Customer Relationship Management Tools
Interview - Mike Cunningham from Fastenal
Interview - Mike Cunningham - Fastenal Vending Machine
Summary - Week 3
[Title]Business Development
[Description]Introduction - Week 4
Overview of Business Development
Business Development Strategies
Business Development Tools
Interview - Mike Cunningham from Fastenal
Interview - Mike Cunningham - Fastenal Vending Machine
Summary - Week 4
The career paths recommended to learners from this course are Sales Force Management, Marketing Management, Customer Relationship Management, and Business Development.
Sales Force Management involves recruiting, training, and managing a sales team to ensure that sales goals are met. It also involves developing strategies to increase sales and customer satisfaction. The trend in this field is to focus on customer experience and to use data-driven insights to improve sales performance.
Marketing Management involves developing and executing marketing strategies to promote products and services. It also involves researching customer needs and preferences, and using data-driven insights to create effective campaigns. The trend in this field is to focus on digital marketing and to use analytics to measure the effectiveness of campaigns.
Customer Relationship Management involves managing customer relationships to ensure customer satisfaction and loyalty. It also involves developing strategies to improve customer service and to increase customer retention. The trend in this field is to focus on customer experience and to use data-driven insights to improve customer service.
Business Development involves identifying and pursuing new business opportunities. It also involves developing strategies to increase revenue and market share. The trend in this field is to focus on customer experience and to use data-driven insights to identify new opportunities.
[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration provides students with a comprehensive understanding of the fundamentals of business, including accounting, finance, marketing, and management. This degree is ideal for those interested in pursuing a career in sales force management, as it provides the necessary skills and knowledge to effectively manage a sales team. Additionally, this degree is becoming increasingly popular due to the growing demand for sales professionals in the job market.
2. Master's Degree in Sales Management: A Master's Degree in Sales Management provides students with an in-depth understanding of the principles and practices of sales management. This degree is ideal for those interested in pursuing a career in sales force management, as it provides the necessary skills and knowledge to effectively manage a sales team. Additionally, this degree is becoming increasingly popular due to the growing demand for sales professionals in the job market.
3. Master's Degree in Business Administration: A Master's Degree in Business Administration provides students with an in-depth understanding of the fundamentals of business, including accounting, finance, marketing, and management. This degree is ideal for those interested in pursuing a career in sales force management, as it provides the necessary skills and knowledge to effectively manage a sales team. Additionally, this degree is becoming increasingly popular due to the growing demand for sales professionals in the job market.
4. Master's Degree in Marketing: A Master's Degree in Marketing provides students with an in-depth understanding of the principles and practices of marketing. This degree is ideal for those interested in pursuing a career in sales force management, as it provides the necessary skills and knowledge to effectively manage a sales team. Additionally, this degree is becoming increasingly popular due to the growing demand for sales professionals in the job market.
Course Syllabus
Introduction - Week 2
Interviewing
Interview - Kim Moyers from First United Bank & Trust
Interview - Kim Moyers - Personal Job Experiences
Employment Tests
Final Selection
Q&A - Scott Throckmorton from Fastenal
Summary - Week 2
Pros & Cons
Well thought out
Great information
Career advancement
Elite level of education
Professional lecturers
Format of modules needs adjusting
Limited free usage of articles
Plagiarism checker is absurd
Grading is slow
Peer reviews are slow
Course Provider
Provider Coursera's Stats at AZClass
West Virginia University offers a Salesforce Management course as the second course in its Sales Operations/Management major. Through this course, learners understand the recruitment process, from job analysis to job qualifications. They can learn how to identify the right candidates for the job and how to create a recruiting pipeline to attract the right talent. They can also learn about the responsibilities of a salesperson and the different sources of recruitment. Learners can gain valuable insights from interviews with Mike Cunn ingham from Fastenar. They can learn about the company's hiring process, the challenges it faces, and its strategies for attracting the right talent.
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