2024 Best Colleges with Marketing Degrees in America

AZ Class evaluated several factors to rank the best degree programs, including graduation rates, faculty credentials and support services available remotely.
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Top Programs

BS in Business - Marketing
Capella University
Learn to develop and deploy strategic marketing plans based on research and proven sales tactics. Gain foundational business skills for a career in marketing, this degree is for you.
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BBA - Marketing
Strayer University
Begin your degree with a new laptop. Enroll in any bachelor's program and get a new laptop preloaded with Microsoft software. Eligibility rules and restrictions apply. Connect with us for details.
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BS Business Admin. - Marketing
Southern New Hampshire University
Earn a bachelor's in mathematics on your time with flexible online courses built to fit your busy life. As a nonprofit, accredited institution, Southern New Hampshire University can help you campaign for a career in marketing.
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Utilize multiple marketing channels, including electronic and integrated mediums, to develop effective marketing and communications strategies in today's global economy.
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Bachelor of Science in Communications
University of Phoenix
Lock in affordable tuition on a Bachelor of Science in Communication degree with our new Tuition Guarantee at University of Phoenix. This degree program covers the latest trends in social media, leadership communication, cultural studies, ethics and technology.
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BS Business Administration/Project Management
Waldorf University
Gain an edge in today's increasingly competitive business environment with a Bachelor of Science in Business Administration from Waldorf University. The concentration in project management introduces students to the project management process framework and provides the tools to understand, design and apply systematic project management processes.
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B.S. - Information Technology
Grand Canyon University
Grand Canyon University's Bachelor of Science in Information Technology prepares you to enter a career in the rapidly expanding field of information technology. Learn to problem solve using technology and focus on applied, hands-on activities in this online degree program.
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Bachelor of Technical and Applied Studies
University of Cincinnati Online
If you have an associate degree and want to complete your bachelor's degree UC Online's Bachelor of Technical and Applied Studies degree completion program is for you. You'll be able to complete your degree 100% online, on your schedule. The program is perfect for working adults who want to take their career to the next level.
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Bachelor of Arts in Communications
Colorado Christian University
The BA in communication studies at CCU provides a comprehensive overview of interpersonal, group, and organizational communication theory and techniques. By incorporating the school’s signature Christian worldview into the program curriculum, students learn the importance of ethics, value, and truth within all social interactions and business transactions.
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Online Bachelor's in Marketing
University of Maryland Global Campus
Attain the marketing skills and business acumen to succeed in today's business environment. Learn how to identify & develop profitable new products & markets. Earn your degree online from an accredited state university.
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The Courses You Would Take:

A business degree program offers a diverse range of courses that provide students with a solid foundation in business principles and practices. The courses you would typically take during a business degree program may include:

  • Introduction to Business
  • Principles of Marketing
  • Financial Accounting
  • Managerial Accounting
  • Business Ethics
  • Business Law
  • Microeconomics
  • Macroeconomics
  • Operations Management
  • Organizational Behavior
  • Strategic Management
  • Finance
  • Human Resource Management

These courses provide a well-rounded understanding of various aspects of business, including marketing, finance, operations, management, and ethics.

The Advantages of This Degree Program:

Pursuing a business degree offers numerous advantages:

  • Wide Range of Career Opportunities: A business degree opens doors to diverse career paths in sectors such as finance, marketing, consulting, entrepreneurship, and more.
  • Transferable Skills: Business programs cultivate skills in critical thinking, problem-solving, decision-making, communication, and teamwork, which are highly valued in the professional world.
  • Networking Opportunities: Business programs often provide opportunities to network with industry professionals, alumni, and fellow students, expanding your professional connections.
  • Entrepreneurial Skills: If you aspire to start your own business, a business degree equips you with the knowledge and skills needed to navigate the challenges of entrepreneurship.
  • Career Advancement: A business degree can enhance your career prospects and open doors to leadership and management positions within organizations.

These advantages make a business degree a valuable asset in today's competitive job market.

The Cost of This Program:

The cost of a business degree program can vary depending on several factors, including the type of institution, program format (on-campus or online), location, and duration of the program. Tuition fees for business programs typically range from several thousand to tens of thousands of dollars per year.

Additional costs to consider may include textbooks, course materials, technology fees, and living expenses. It's important to research and compare the costs of different institutions and explore financial aid options, scholarships, grants, and work-study programs to make education more affordable.

The Admission Requirements of This Program:

The specific admission requirements for a business degree program may vary depending on the institution and program level (e.g., bachelor's, master's, or doctoral programs). However, common requirements may include:

  • High school diploma or equivalent for undergraduate programs
  • Bachelor's degree for graduate programs
  • Transcripts from previous education
  • Letters of recommendation
  • Personal statement or essay
  • Entrance examination (such as the SAT or GMAT)

Some programs may also consider extracurricular activities, leadership experience, and work history. It's crucial to review the specific admission requirements of the institutions and programs you are interested in to ensure a smooth application process.

The Career Selection for This Program:

A business degree program prepares graduates for a wide range of career opportunities across various industries. Some popular career paths for business degree holders include:

  • Marketing Manager
  • Financial Analyst
  • Human Resources Manager
  • Management Consultant
  • Entrepreneur/Business Owner
  • Supply Chain Manager
  • Investment Banker
  • Operations Manager
  • Sales Manager
  • Business Development Manager

These are just a few examples, and the possibilities are vast. A business degree equips graduates with the skills and knowledge needed to succeed in various roles and industries.

Frequently Asked Questions:

Q: Can I pursue a business degree online?

A: Yes, many institutions offer online business degree programs, providing flexibility for students who require a more convenient learning format.

Q: What specialization options are available within a business degree program?

A: Business degree programs often offer specializations such as marketing, finance, entrepreneurship, international business, supply chain management, and more, allowing students to focus on specific areas of interest.

Q: Is work experience required to enroll in a business degree program?

A: Work experience is typically not a requirement for undergraduate business programs. However, some graduate programs may prefer applicants with relevant work experience.

Q: What skills can I develop through a business degree program?

A: A business degree program helps develop essential skills such as critical thinking, problem-solving, analytical skills, leadership abilities, communication skills, and financial literacy.

Q: Can I start my own business with a business degree?

A: Yes, a business degree provides valuable knowledge and skills for entrepreneurship, including business planning, marketing strategies, financial management, and organizational behavior.

Remember to research and consult with specific business degree programs and institutions for accurate and up-to-date information regarding courses, requirements, costs, and career opportunities.

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