Coursera Digital Marketing Courses List

Discover the Digital Marketing Revolution and explore how the Analog and Digital worlds interact with each other. Learn how to successfully market Analog products and services in an increasingly Digital world with Gies College of Business' online course. Join us in this learning adventure and develop critical thinking skills to navigate both worlds. View all

Digital marketing analytics is a blend of art and science. This course introduces students to the science of web analytics and how to use data to make informed decisions. It covers topics such as identifying the right web analytic tool, collecting and analyzing data, and visualizing data. It is part of Gies College of Business' suite of online programs, including the iMBA and iMSM. Learn more and explore how your Coursera work can be leveraged if accepted into a degree program. View all

This course provides students with the skills and knowledge to apply data analytics to real-world marketing challenges. It is the second in a two-part series of complementary courses, focusing on the artful use of numbers found in the digital space and the science of web analytics. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice equips students with the foundation needed to succeed in today's digital business world. View all

Social media analytics is a powerful tool for marketers to better understand their customers. Introduction to Social Media Analytics provides learners with the skills to convert social media data into marketing insights. Through video lectures, activities, practice quizzes, discussion boards, and peer assessments, learners will gain an understanding of the benefits and limitations of relying on social media data compared to traditional methods of marketing research. They will also learn how to create monitors and use common social media metrics to gain insights into market structure and consumer perceptions of the brand. View all

Learn the basics of Google SEO with this introductory course! Understand how major search engines such as Google, Bing and Yahoo rank websites, and how content such as videos or local listings are shown and ranked. Get a taste of SEO and learn core strategies and tactics to drive organic search results and avoid penalization from Google. Start your journey to becoming an SEO expert today! View all

Social media advertising is an effective way for small businesses to reach their target audience. With sophisticated targeting options, businesses can tailor ads to users based on their behaviors. This course provides an in-depth look at how to use Facebook, Instagram and Twitter advertising to reach potential customers. From basic campaigns to advanced techniques, this course covers everything businesses need to know to get the most out of their social media advertising. View all

Gain the skills to develop a successful digital marketing strategy with Gies College of Business' Digital Media and Marketing Strategies course. Learn how to leverage digital technology to reach, engage, monitor, and respond to consumers. Develop a purposeful content marketing strategy and mix paid, earned, owned, and shared media channels to discover, reach, and engage customers. Evaluate and measure the success of digital marketing campaigns and identify and manage risks. Join Gies College of Business' suite of online programs and explore how your Coursera work can be leveraged if accepted into a degree program. View all

Digital Marketing Institute's Social Media and Social Content Strategy course is the perfect way to gain the confidence and knowledge needed to advance your career. Learn the core principles of social media marketing, how to engage and nurture a loyal social community, and the basics of content strategy and measuring its effectiveness. Get certified and unlock your next opportunity with three months of free Power Membership. View all

Learn how to leverage digital media and marketing principles to create effective communication strategies and practices. This course from Gies College of Business will help you understand the impacts of digital technologies on marketing communication and develop a conceptual understanding of digital marketing strategies. Unlock the potential of new technologies such as AI, Internet of Things, and Mixed Reality to create powerful digital marketing campaigns. View all

Unlock the art of captivating storytelling with "Storytelling in Branding and Content Marketing." This IE University course empowers professionals to craft unforgettable content through quality storytelling. Dive into the nuances of Branded Content, creating compelling storylines rooted in brand values. Explore the world of quality journalism, forging lasting connections with your target audience amidst content abundance. Master the art of Brand Entertainment, perfecting your call to action and captivating your audience. Elevate your content creation skills and leave a lasting impact on your audience with this transformative course. View all

Google SEO fundamentals provide a comprehensive understanding of search engine algorithms and how they affect organic search results and websites. Learn the key elements for creating an effective SEO strategy, such as selecting keywords, performing keyword research, understanding consumer psychology and search behavior, and conducting on-page SEO analysis. Get the knowledge you need to optimize your website and improve your search rankings. View all

Learn how to create effective engagement and nurture marketing strategies with this third course in the Social Marketing Specialization. Get real-world best practice examples and learn what metrics to use to gauge success. Create a multimedia filter and focus blog to demonstrate how social can enable real-time marketing results. Join MOOC 3 faculty Randy Krum, Stanford Smith, Andy Crestodina, and Ellen Valentine to learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. View all

Unleash your social media prowess with the "Social Media Management" course. Acquire essential skills in content creation and management, enabling you to craft impactful social media posts and establish a strong brand presence. Discover the art of setting up a content calendar, moderating posts, analyzing data for insights, and optimizing post effectiveness. Immerse yourself in real-world application through a content management project. Whether you're a social media novice or seeking to enhance your business's online presence, this course empowers you to establish and manage a thriving social media community. Basic internet navigation skills are all you need to embark on this transformative journey. View all

Digital marketing is quickly becoming the go-to strategy for businesses looking to reach their target audience. This course provides an introduction to the key concepts and technologies of digital marketing, helping students understand how to create effective campaigns and maximize their reach. It covers topics such as search engine optimization, social media marketing, content marketing, and more. With this knowledge, students will be able to develop strategies that will help their businesses stand out in a crowded marketplace. View all

Learn how to create and execute a digital marketing campaign with the Digital Marketing Capstone. This four-week course will give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. Get feedback on your KPI's and improve your strategies in the second round. Enroll now and become a marketing manager with the iMBA offered by the University of Illinois. View all

Optimizing a website for Google search can be a daunting task. But with the right knowledge and tools, it can be done effectively. This course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. You'll learn how to select and apply appropriate keywords throughout a website, incorporate keyword research in a content marketing strategy, and optimize a site for local search. Plus, you'll get strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements. Get ready to take your website to the next level! View all

This Digital Channel Planning and E-Commerce Strategy course from Digital Marketing Institute provides students with the confidence and knowledge they need to succeed in their digital marketing careers. It covers topics such as digital channel planning, e-commerce strategy, and more. View all

This course will help you become an expert in Meta Ads Manager. You'll learn how to structure campaigns, select ad objectives, target audience, budget, and placement that fit your goals. Create and manage ads across Facebook and Instagram, and evaluate and optimize the results of your campaigns. By the end, you'll have an actual ad campaign in Ads Manager to show off your skills. No prior marketing experience is needed, but basic internet navigation skills and an Instagram account are recommended. View all

This course provides advanced strategies for optimizing search engine traffic. Learn how to localize content, align global teams, and optimize for local search engines. Discover techniques to make mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. Identify key SEO metrics and report success to clients and stakeholders. Get the skills you need to succeed in SEO. View all

This Google SEO Capstone Project is the perfect opportunity to gain the knowledge and skills needed to become a successful SEO professional. Learn how to develop a tactical approach to SEO, identify optimization opportunities, and create a customized SEO solution for a website of your choice. Get feedback from peers and refine your approach to SEO. Take the first step towards a successful SEO career today! View all

Embark on a transformative journey into the world of digital strategy and business opportunities with the "Digital Strategy and Business Opportunity" course by the Digital Marketing Institute. Gain the confidence and knowledge you need to excel in your career. Explore how digital and social media have revolutionized consumer expectations and disrupted traditional business operations. Discover cutting-edge digital strategies that drive business growth and success in today's dynamic environment. Learn the core principles of digital marketing, conduct audience and competitive research, and connect with customers on digital platforms. Unleash the power of content marketing to engage your audience and achieve business goals. Join this course to unlock your next career opportunity and earn the prestigious Digital Marketing Institute Certified Digital Marketing Associate certification. Elevate your career prospects with the Digital Marketing Institute, where 92% of members have experienced a positive impact on their careers, propelling them to senior or manager-level positions. View all

Marketing on TikTok is now easier than ever with the second course in the Marketing with TikTok specialization. Learn how to set up a business account and create a TikTok-specific marketing strategy to build your brand, establish a following, and maintain your presence on this innovative platform. Get the skills you need to succeed in the world of TikTok marketing today! View all

This course provides the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your campaigns, assess advertising effectiveness, and optimize campaigns with split testing. Understand how to measure ROI and communicate results to others. Analyze dashboards, implement A/B tests, and present findings to teams. No marketing experience needed, but basic internet navigation skills and a Facebook/Instagram account are helpful. Followed by the Capstone course and exam for certification. View all

This course is perfect for anyone looking to understand the basics of TikTok and its users. Learn what TikTok is, who uses it, and how to create content that resonates with its users. Discover the best strategies for setting up a personal account and creating content that stands out. Get the knowledge you need to start marketing with TikTok today. View all

Learn how to optimize your mobile marketing strategy and analytics with this comprehensive course. Gain the skills to increase sales, boost engagement, and interpret website analytics. Develop a digital marketing plan to meet your goals and objectives. Enroll now! View all

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. This course will help you understand the current digital business environment, develop an audience persona, identify strategies to attract and engage your audience online, review an e-commerce experience, and compare social networks to develop a social media strategy. Start building your digital marketing plan today! View all

Take your career to the next level with Digital Leadership and Digital Strategy Execution. Learn the skills and knowledge needed to become a digital leader and develop a successful digital strategy. Join the Digital Marketing Institute and get certified today! View all

The Digital Revolution has changed the way products are created, promoted, distributed, and consumed. But even in this digital age, over 90% of sales still take place in analog stores. This course examines how the Digital Revolution has impacted marketing in an analog world. Through interactive activities, you'll learn the key differences between the analog and digital worlds, and explore the implications for both marketers and consumers. Discover how the Digital Revolution has impacted the analog world in four ways: domination, resistance, synergy, and transformation. Join Gies College of Business' suite of online programs and leverage your Coursera work if accepted into a degree program. View all

Agile analytics is a powerful tool for teams looking to maximize their efficiency. With the right analytics program, teams can quickly identify areas of focus and prioritize tasks for each sprint. This course from the Darden School of Business at the University of Virginia provides the skills needed to build a strong analytics infrastructure and integrate it with the team's drive for value. Get ready to take your agile team to the next level! View all

This course will help you understand the fundamentals of digital marketing and how it has changed the marketing landscape. You will learn about content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers. You will be asked to analyse how a company or brand has implemented these topics and identify areas that can be improved. At the end of the course, you will reflect on the key points and consider how they can be applied in a real-life context. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization. View all

Gain an introduction to Introduction to Social Media Analytics View all

Gain an introduction to Le marketing dans un monde numérique View all

Gain an introduction to Twitter LinkedIn and YouTube Marketing View all

Gain an introduction to Facebook Instagram and Snapchat Marketing View all

Discover the fundamentals of Social Media and Digital Marketing Fundamentals View all

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing. View all

Курс разработан в первую очередь для начинающих специалистов по связям View all

¿Qué tanto conoce las campañas de comunicación de marketing? Obtenga más información acerca de este pilar clave del marketing mix y aprovéchelo para dar un impulso a su producto o servicio. View all

تلقي هذه الدورة التدريبية نظرة على الكيفية التي تقوم بها الأدوات الرقمية، مثل الإنترنت والهواتف الذكية والطباعة ثلاثية الأبعاد، بإحداث ثورة في عالم التسويق من خلال نقل توازن القوة من الشركات إلى المستهلكين. إن دورة التدريبية "التسويق في عالم رقمي" تعد واحدة من أشهر الدورات التدريبية المتاحة من خلال Coursera، حيث تضم أكثر من 150000 متعلم، وهي مصنفة من خلال Class Central على أنها واحدة من أهم الدورات التدريبية الهائلة المفتوحة عبر الإنترنت (MOOC) على مدار التاريخ (https://www.class-central.com/report/top-moocs/).‏‏ View all

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/). View all

Социальные платформы можно уподобить волшебной сцене, где каждый желающий, используя готовый реквизит и подмостки, может поставить свою постановку почти бесплатно и пригласить зрителей-юзеров с неплохими шансами превратить их в друзей бренда. Вы можете разыграть целое представление по вовлечению пользователя в Ваш бизнес. View all

Первый курс специализации «Основы digital маркетинга» охватывает основополагающие вопросы: View all

Мир сильно изменился с тех времен, когда люди общались между собою с помощью писем на бумаге и с помощью голоса, теперь все мы расставляем кому-то сети отношений и попадаем в них сами, все мы отныне живем в Сети Глобальной паутины. View all

В третьем курсе специализации «Основы digital маркетинга» рассматриваются способы привлечения и удержания клиентов в цифровой среде: средства входящего маркетинга и инструменты маркетинга отношений. View all

Este curso aborda os conceitos básicos do marketing de mídias sociais. Você aprenderá sobre o escopo do marketing de mídias sociais, incluindo sua história e os diferentes canais de mídia social. Você aprenderá a selecionar um canal de mídia social que atenda às suas necessidades, definir metas e métricas de sucesso e descobrir quem é seu público-alvo. Ao final deste curso, você será capaz de: View all

Мир сильно изменился с тех времен, когда люди общались между собою с помощью писем на бумаге и с помощью голоса, теперь все мы, расставляем кому-то сети отношений и попадаем в них сами, все мы отныне живем в Сети Глобальной паутины. View all

تدربك هذه الدورة التدريبية على المهارات الضرورية المعنية بإنشاء المحتوى وإدارته. View all

Discover the fundamentals of Reimagining Consumer Experience View all

Передвигаться на лошадях прекрасно и романтично, у локомотива и автомобиля масса недостатков, но современный человек все-таки предпочитает использовать их для своей мобильности. Эпистолярный жанр является высоким искусством, но мало кому сегодня придет в голову отправлять письмо по почте, вместо того, чтобы воспользоваться e-mail или теми же социальными сетями. С прежними платформами бизнеса та же проблема – отставания от времени: скорость коммуникаций в современном мире растет по экспоненте и старые платформы уже не удовлетворяют требованиям ускоряющихся бизнес-коммуникаций. Социальные медиа – это дорога с «двусторонним движением», где миллиарды людей проводят массу времени, и они просто обязаны перевернуть бизнес и существующие бизнес-модели. Наш курс о том, как используя различные SMM-активности, аналитику и комплексную стратегию присутствия в социальных сетях - грамотно продвигать Ваш бизнес через социальные сети. View all

Get a comprehensive overview of لوسائط الرقمية واستراتيجيات التسويق View all