Free Online Real Estate Marketing Courses and Certifications 2024

Real estate marketing is the process of creating and executing a plan to promote and sell real estate properties. This includes activities such as advertising, public relations, direct mail, and online marketing. The goal of real estate marketing is to generate leads and increase sales. Please bookmark and follow AZ Class. This course list can greatly reduce your time consumption. We have prepared the best Real Estate Marketing course list for you! The latest and most popular online courses, don't miss it!

Real Estate Marketing Courses

What Are the Best Real Estate Marketing Certifications?

Real estate marketing is the process of promoting and selling properties to potential buyers and sellers. Real estate marketers may use various strategies and channels such as online advertising, social media, email marketing, direct mail, events, referrals, and more. According to the search results, some of the best certifications that can help you learn and demonstrate your skills in real estate marketing are:



Certified Luxury Home Marketing Specialist (CLHMS) from the Institute for Luxury Home Marketing, which is a prestigious certification for real estate professionals who specialize in the luxury home market and demonstrates your expertise in pricing, marketing, and selling high-end properties and requires completing a two-day training course and meeting certain performance standards .


Seller Representative Specialist (SRS) from the Real Estate Business Institute, which is a leading credential for real estate professionals who represent sellers in various types of transactions and shows your knowledge of seller representation best practices, marketing strategies, negotiation skills, and legal and ethical issues and requires completing a two-day core course, one elective course, and meeting certain production and membership requirements .


Accredited Buyer's Representative (ABR) from the Real Estate Buyer's Agent Council, which is a valuable certification for real estate professionals who represent buyers in various types of transactions and proves your skills in buyer representation best practices, market analysis, negotiation tactics, and legal and ethical issues and requires completing a two-day core course, one elective course, and meeting certain production and membership requirements .


Certified Commercial Investment Member (CCIM) from CCIM Institute, which is one of the most respected and sought-after certifications for commercial real estate professionals and validates your expertise in financial analysis, market analysis, user decision analysis, investment analysis, negotiation, ethics, and professional standards for commercial real estate transactions and requires completing four core courses, one elective course, an online ethics course, a portfolio of qualifying activities, an exam review course, and a comprehensive exam .


Certified International Property Specialist (CIPS) from the National Association of Realtors (NAR), which is a global certification for real estate professionals who work with international clients in cross-border transactions and demonstrates your knowledge of global markets, cultural differences, currency issues, legal aspects, marketing strategies, and international business practices for real estate transactions and requires completing five core courses (four online or in-person courses and one online course), passing an exam after each course, submitting an application with a one-time fee, being a member of NAR or an affiliated organization .


Certified Property Manager (CPM) from the Institute of Real Estate Management (IREM), which is an elite certification for real estate professionals who manage residential or commercial properties and shows your competence in financial operations, asset management, human resources management, legal and risk management, marketing and leasing management for real estate properties and requires completing seven core courses (five online or in-person courses and two online courses), passing an exam after each course, submitting a management plan or meeting certain education or experience criteria.

Frequently Asked Questions and Answers

Q1: What are the 4 P's of real estate marketing?

The 4 P's of marketing in real estate are price, product, promotion, and place. Within the real estate industry, the concept of price pertains to the strategic pricing of products, specifically house listings. Promotion, on the other hand, encompasses the methods employed to advertise and market these listings.

Q2: How can I make my real estate marketing stand out?

The most effective approach to involve one's audience in a brand is by engaging them in active discussions. This can be achieved through various platforms, including social media networks and online forums. Platforms such as Instagram, Pinterest, Facebook, Reddit, and specialized real estate forums serve as valuable mediums to connect with communities of buyers, sellers, and renters.

Q3: What is the best real estate marketing plan?

The real estate market has not been exempt from the rising tide of digital transformation. However, certain old-school marketing tactics can still contribute to an effective real estate marketing strategy. Traditional media, such as print advertisements and billboards, often offer significant support to the marketing efforts of real estate agents.

Q4: What Real Estate Marketing courses can I find on AZ Class?

On this page, we have collected free or certified 34 Real Estate Marketing online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.

Q5: Can I learn Real Estate Marketing for free?

Yes, If you don’t know Real Estate Marketing, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!

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