Advanced Google Analytics
This advanced Google Analytics course will teach you how to collect data specific to your business. You'll learn how to use configurations such as Custom Dimensions, Custom Metrics, and Event Tracking. You'll also learn advanced analysis techniques such as segmentation, channel reports, audience reports, and custom reports. Finally, you'll learn marketing strategies such as remarketing and Dynamic Remarketing, which show ads to customers who have previously visited your website. Get the skills you need to make the most of your data! ▼
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Course Feature
Cost:
Free
Provider:
ThaiMOOC
Certificate:
Free Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from ThaiMOOC platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This Advanced Google Analytics course provides an in-depth look at how to use Google Analytics to collect data specific to a business. Participants will learn how to configure Custom Dimensions, Custom Metrics, and Event Tracking to collect data that is tailored to their business. Additionally, the course will demonstrate advanced analysis techniques such as segmentation, channel reports, audience reports, and custom reports. Finally, the course will cover marketing strategies such as remarketing and Dynamic Remarketing, which show ads to customers who have previously visited a website.
[Applications]
The application of this course can be seen in the ability to use Google Analytics to gain insights into customer behavior and website performance. With the knowledge gained from this course, businesses can use Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to their business. Additionally, businesses can use advanced analysis techniques such as segmentation, channel reports, audience reports, and custom reports to gain further insights into their customers. Finally, businesses can use marketing strategies such as remarketing and Dynamic Remarketing to show ads to customers who have previously visited their website.
[Career Paths]
Job Position Path: Digital Marketing Analyst
Digital Marketing Analysts are responsible for analyzing data from digital marketing campaigns and providing insights to help improve the performance of those campaigns. They use data from Google Analytics, Google Ads, and other digital marketing platforms to identify trends and opportunities for improvement. They also develop strategies to optimize campaigns and track their performance.
The development trend for Digital Marketing Analysts is to become more specialized in their field. As digital marketing becomes more complex, Digital Marketing Analysts need to have a deep understanding of the data and analytics tools available to them. They must also be able to interpret the data and provide actionable insights to their clients. Additionally, they must be able to develop strategies to optimize campaigns and track their performance. As digital marketing continues to evolve, Digital Marketing Analysts must stay up to date on the latest trends and technologies in order to remain competitive.
[Education Paths]
The recommended educational path for learners of this course is a Bachelor's degree in Digital Marketing. This degree program will provide students with a comprehensive understanding of digital marketing principles and strategies, including the use of Google Analytics. Students will learn how to use Google Analytics to track website performance, analyze user behavior, and create targeted campaigns. They will also gain an understanding of the latest trends in digital marketing, such as remarketing and dynamic remarketing, and how to use them to maximize their marketing efforts.
The development trend of this degree program is to focus on the use of data-driven marketing strategies. Students will learn how to use data to inform their marketing decisions and create campaigns that are tailored to their target audience. They will also learn how to use analytics to measure the success of their campaigns and optimize them for better results. Additionally, they will gain an understanding of the latest technologies and tools used in digital marketing, such as artificial intelligence and machine learning, and how to use them to their advantage.
Course Provider
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