Advanced Search Engine Optimization Strategies

Learners: 470

Instructor: Dave Lloyd

Duration: 25.00

This course provides advanced strategies for optimizing search engine traffic. Learn how to localize content, align global teams, and optimize for local search engines. Discover techniques to make mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. Identify key SEO metrics and report success to clients and stakeholders. Get the skills you need to succeed in SEO. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

10th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

This Advanced Search Engine Optimization Strategies course focuses on the technical, mobile, and social strategies for increasing site traffic. Students will learn how to build SEO for international audiences through content localization, global team alignment, and optimizing for local search engines. They will also discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. Additionally, students will be able to identify key SEO metrics and collect, interpret, validate, and report success to their clients and stakeholders.

[Applications]
After completing this course, students should be able to apply the strategies they have learned to their own websites and mobile applications. They should be able to identify key SEO metrics, collect and interpret data, and report success to their clients and stakeholders. Additionally, they should be able to optimize their websites for international audiences, build mobile-friendly websites, and leverage social media to drive organic SEO traffic.

[Career Paths]
The career path recommended to learners of this course is Search Engine Optimization (SEO) Specialist. An SEO Specialist is responsible for optimizing websites and webpages to increase their visibility and ranking in search engine results. This involves researching and analyzing keywords, optimizing content, and creating link building strategies. Additionally, they must stay up-to-date on the latest SEO trends and best practices, and be able to communicate their findings to clients and stakeholders.

The development trend of SEO Specialists is very positive. As more businesses move online, the demand for SEO Specialists is increasing. Additionally, as search engine algorithms become more complex, SEO Specialists must stay up-to-date on the latest trends and best practices in order to remain competitive. As a result, SEO Specialists must be knowledgeable in a variety of areas, including content optimization, link building, and analytics.

[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with a comprehensive understanding of the digital marketing landscape, including the fundamentals of search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, and more. Learners will gain the skills and knowledge necessary to develop and execute effective digital marketing campaigns, as well as the ability to analyze and interpret data to inform their decisions.

The development trend of digital marketing degrees is to focus on the latest technologies and strategies, such as artificial intelligence (AI), machine learning, and natural language processing (NLP). Learners will also gain an understanding of the ethical implications of digital marketing, as well as the legal and regulatory frameworks that govern it. Additionally, the degree will provide learners with the skills to develop and manage digital marketing campaigns across multiple channels, including search engines, social media, and email.

Course Syllabus

Introduction

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.

Take Your Website Global

In this module, you will examine what you need to take your website global. You will prepare for global expansion and grasp tremendous opportunities to reach the world. You will be introduced to tested principles and best practices to optimize your website for global expansion. You will align your site with international audiences following guidance from search engines. You will explore how to structure URLs and employ localization to serve global customers, as well as develop engaging strategies to launch a global web marketing campaign. You will work with a budget for external or in-house localization teams and empower stakeholders to fulfill their roles in a global marketplace.

Make the Most of Mobile and App SEO

This module will provide you knowledge necessary to take advantage of innovations and future trends in the mobile marketplace. You will be able to use a clear process to make your mobile apps easier to find. Identify Key Performance Indicators (KPIs) needed for successful App Store Optimization (ASO) and receive a checklist of best practices. You will use tools that provide insightful data to evaluate and beat your competition. Become mobile-friendly by examining the factors that improve app rankings in Apple iTunes or Google Play app stores, and optimize for social search engines. Gain insight into using and interpreting app data to competitive benefit. You’ll also review case studies illustrating how to generate business results, employ real-world experience, and take advantage of unparalleled opportunities with Mobile and Apps.

Identify Metrics to Drive Performance

Welcome to the final module in this course. In this module, you will discuss the concepts to measure key metrics and conduct data analysis to bring value to stakeholders. You will recognize and use practical tips to quantify success, overcome common mistakes, and resolve data analysis errors. You will explore various tools and analytic packages, then use these to measure what matters. You will begin to use advanced analytics to drive business, and be shown how to analyze data reports to increase revenue. You will also discover enterprise-level platforms that enhance performance. All of this comes together to help you make sense of today’s data to provide future insights for yourself and your stakeholders.