Advertising Art Direction design techniques and planning

Course Overview

This course provides an overview of the techniques and planning involved in advertising art direction design. Students will learn advanced design techniques, photo manipulation, and UX best practices for the web. Topics covered include creating a successful advertising campaign, design psychology, user experience principles and best practices, researching a campaign, advanced Photoshop techniques, animating Flash banners, and more. The course is based on 8 years of experience in web design and art direction, with real clients and real problem solving. All design theory lectures have practical examples and real applications, and all source materials used are included. Upon completion, students will have the skills to become a successful art director or freelance designer.

[Applications]
Upon completion of this course, students will be able to apply their knowledge of advanced design techniques, photo manipulation, and UX best practices to create successful advertising campaigns. They will be able to use the skills they have learned to make more money as a freelancer, impress clients with their new techniques, and create a successful advertising design campaign from the first try. Additionally, they will have access to all source materials used in the course, as well as a variety of design resources to help them in their work.

[Career Paths]
Career Paths:
1. Advertising Art Director: Advertising art directors are responsible for creating and overseeing the visual elements of an advertising campaign. They work with clients, designers, and other creative professionals to develop concepts, create visuals, and ensure that the campaign meets the client’s goals. They must have a strong understanding of design principles, as well as the latest trends in advertising and marketing.

2. UX Designer: UX designers are responsible for creating user experiences that are both intuitive and enjoyable. They must have a strong understanding of user interface design, user research, and usability testing. They must also be able to create wireframes, prototypes, and user flows that are both visually appealing and functional.

3. Graphic Designer: Graphic designers are responsible for creating visuals that communicate a message or concept. They must have a strong understanding of design principles, typography, and color theory. They must also be able to create visuals that are both visually appealing and effective in conveying the desired message.

4. Web Designer: Web designers are responsible for creating websites that are both visually appealing and functional. They must have a strong understanding of HTML, CSS, and JavaScript, as well as the latest trends in web design. They must also be able to create websites that are both user-friendly and optimized for search engines.

[Education Paths]
Recommended Degree Paths:
1. Bachelor of Arts in Advertising: This degree program provides students with a comprehensive understanding of the principles of advertising, including market research, media planning, creative strategy, and campaign management. Students will also learn about the latest trends in digital marketing, such as social media, search engine optimization, and mobile marketing. This degree is ideal for those who want to pursue a career in advertising or marketing.

2. Master of Science in Advertising and Public Relations: This degree program provides students with an in-depth understanding of the principles of advertising and public relations. Students will learn about the latest trends in digital marketing, such as social media, search engine optimization, and mobile marketing. They will also gain an understanding of the legal and ethical issues related to advertising and public relations. This degree is ideal for those who want to pursue a career in advertising or public relations.

3. Master of Arts in Advertising and Brand Management: This degree program provides students with an in-depth understanding of the principles of advertising and brand management. Students will learn about the latest trends in digital marketing, such as social media, search engine optimization, and mobile marketing. They will also gain an understanding of the legal and ethical issues related to advertising and brand management. This degree is ideal for those who want to pursue a career in advertising or brand management.

4. Master of Science in Digital Marketing: This degree program provides students with an in-depth understanding of the principles of digital marketing. Students will learn about the latest trends in digital marketing, such as social media, search engine optimization, and mobile marketing. They will also gain an understanding of the legal and ethical issues related to digital marketing. This degree is ideal for those who want to pursue a career in digital marketing.

Developing Trends:
1. Artificial Intelligence (AI): AI is becoming increasingly important in the field of advertising and marketing. AI can be used to automate tasks, such as customer segmentation, targeting, and personalization. AI can also be used to optimize campaigns and measure performance.

2. Programmatic Advertising: Programmatic advertising is becoming increasingly popular in the field of advertising and marketing. Programmatic advertising is the automated buying and selling of digital advertising space. It allows advertisers to target specific audiences and optimize campaigns in real-time.

3. Social Media Advertising: Social media advertising is becoming increasingly important in the field of advertising and marketing. Social media advertising allows advertisers to target specific audiences and optimize campaigns in real-time. It also allows advertisers to measure performance and track ROI.

4. Mobile Advertising: Mobile advertising is becoming increasingly important in the field of advertising and marketing. Mobile advertising allows advertisers to target specific audiences and optimize campaigns in real-time. It also allows advertisers to measure performance and track ROI.