Advertising with Meta
This course will help you become an expert in Meta Ads Manager. You'll learn how to structure campaigns, select ad objectives, target audience, budget, and placement that fit your goals. Create and manage ads across Facebook and Instagram, and evaluate and optimize the results of your campaigns. By the end, you'll have an actual ad campaign in Ads Manager to show off your skills. No prior marketing experience is needed, but basic internet navigation skills and an Instagram account are recommended. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
17th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include:
- The ability to structure campaigns in Meta Ads Manager
- Identifying the major components and elements of an ad in Meta Ads Manager
- Building an ad that aligns with marketing objectives and targeting it to the intended audience
- Setting a budget, placement, and schedule for ads in Meta Ads Manager
- Editing and troubleshooting ads in Meta Ads Manager
How does this course contribute to professional growth?
This course on Advertising with Meta Ads Manager contributes to professional growth by providing learners with the knowledge and skills to become experts in using Meta Ads Manager. By completing this course, individuals will be able to structure campaigns in Ads Manager, identify the major components and elements of an ad, and build ads that align with their marketing objectives and target audience. Additionally, learners will learn how to set budgets, placements, and schedules for their ads, as well as edit and troubleshoot them. This course is designed for individuals who want to learn how to create, manage, and optimize campaigns on Facebook and Instagram using Meta Ads Manager. While prior marketing experience is not required, learners should have basic internet navigation skills and be eager to participate and connect in social media.
Is this course suitable for preparing further education?
This course is suitable for individuals who want to learn how to use Meta Ads Manager to create, manage, and optimize campaigns on Facebook and Instagram. It is intended for learners who have basic internet navigation skills and are eager to participate and connect in social media. Learners are not required to have marketing experience, but having a Facebook account is necessary, and having an Instagram account is helpful. Ideally, learners have already completed the four previous courses in this program.
Course Syllabus
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.Build Your Own Campaign in Ads Manager
Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.Course Provider
Provider Coursera's Stats at AZClass
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