Basics of Digital Marketing faq

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Learn the essential principles and practices of marketing in the digital economy with 'Basics of Digital Marketing' course by Dr. Subin Sudhir - Associate Professor (Marketing), Indian Institute of Management, Indore. Watch engaging and informative videos, enrich knowledge with extended reading resources, take self assessments and graded assessments. Gain the critical insights necessary to succeed in e-commerce and digital and social media marketing.

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Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Swayam

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

28th Nov, 2022

Course Overview

❗The content presented here is sourced directly from Swayam platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

The 'Basics of Digital Marketing' course is designed to provide students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Developed by subject expert Dr. Subin Sudhir - Associate Professor (Marketing), Indian Institute of Management, Indore, the course familiarizes learners with the essential principles and practices of marketing in the digital economy.

The course consists of engaging and informative videos, extended reading resources, self-assessments and graded assessments. It is designed to serve as a basic course for learners who wish to further study in the domain of Digital Media and can be opted by students of any stream under Generic Electives of CBCS.

By the end of the course, learners will have a better understanding of the digital media landscape and the tools and techniques used to succeed in digital marketing. They will also have the knowledge and skills to develop and implement effective digital marketing strategies.

[Applications]
The application of the 'Basics of Digital Marketing' course can be seen in the development of critical insights necessary to succeed in e-commerce and digital and social media marketing. Learners can use the knowledge gained from this course to understand how the digital media works and apply it to their own businesses. Additionally, the course can be used as a basic course for learners who wish to further study in the domain of Digital Media.

[Career Paths]
Job Position Path: Digital Marketing Manager

Digital Marketing Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Digital Marketing Managers are expected to have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They must have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

The development trend of Digital Marketing Manager is to stay up-to-date with the latest technology and digital marketing trends. They must be able to identify trends and insights, and optimize spend and performance based on the insights. They must also be able to build relationships with internal and external stakeholders. Additionally, they must be able to develop and manage digital marketing budgets and be able to track ROI and KPIs.

[Education Paths]
The recommended educational path for learners is to pursue a Bachelor's degree in Digital Marketing. This degree program typically includes courses in digital marketing strategy, digital analytics, digital media, web design, search engine optimization, and social media marketing. Students will also learn about the fundamentals of marketing, such as consumer behavior, market research, and advertising. Additionally, students will gain an understanding of the legal and ethical implications of digital marketing.

The development trend of this degree program is to focus on the use of digital technologies to create, manage, and optimize marketing campaigns. This includes the use of artificial intelligence, machine learning, and data analytics to better understand customer behavior and develop more effective marketing strategies. Additionally, the degree program will focus on the use of digital platforms to create and manage campaigns, as well as the use of digital tools to measure and analyze the effectiveness of campaigns. Finally, the degree program will focus on the use of digital technologies to create and manage customer relationships.

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faq FAQ for Digital Marketing Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: Can I take this course for free?

Yes, this is a free course offered by Swayam, please click the "go to class" button to access more details.

Q4: How many people have enrolled in this course?

So far, a total of 533 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Swayam's official site.)
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Swayam may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Digital Marketing courses and certifications, our extensive collection at azclass.net will help you.

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