Basics of Digital Marketing
Learn the essential principles and practices of marketing in the digital economy with 'Basics of Digital Marketing' course by Dr. Subin Sudhir - Associate Professor (Marketing), Indian Institute of Management, Indore. Watch engaging and informative videos, enrich knowledge with extended reading resources, take self assessments and graded assessments. Gain the critical insights necessary to succeed in e-commerce and digital and social media marketing. ▼
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Course Feature
Cost:
Free
Provider:
Swayam
Certificate:
Paid Certification
Language:
English
Start Date:
28th Nov, 2022
Course Overview
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Updated in [June 30th, 2023]
The 'Basics of Digital Marketing' course is designed to provide students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Developed by subject expert Dr. Subin Sudhir - Associate Professor (Marketing), Indian Institute of Management, Indore, the course familiarizes learners with the essential principles and practices of marketing in the digital economy.
The course consists of engaging and informative videos, extended reading resources, self-assessments and graded assessments. It is designed to serve as a basic course for learners who wish to further study in the domain of Digital Media and can be opted by students of any stream under Generic Electives of CBCS.
By the end of the course, learners will have a better understanding of the digital media landscape and the tools and techniques used to succeed in digital marketing. They will also have the knowledge and skills to develop and implement effective digital marketing strategies.
[Applications]
The application of the 'Basics of Digital Marketing' course can be seen in the development of critical insights necessary to succeed in e-commerce and digital and social media marketing. Learners can use the knowledge gained from this course to understand how the digital media works and apply it to their own businesses. Additionally, the course can be used as a basic course for learners who wish to further study in the domain of Digital Media.
[Career Paths]
Job Position Path: Digital Marketing Manager
Digital Marketing Managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital Marketing Managers are expected to have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They must have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
The development trend of Digital Marketing Manager is to stay up-to-date with the latest technology and digital marketing trends. They must be able to identify trends and insights, and optimize spend and performance based on the insights. They must also be able to build relationships with internal and external stakeholders. Additionally, they must be able to develop and manage digital marketing budgets and be able to track ROI and KPIs.
[Education Paths]
The recommended educational path for learners is to pursue a Bachelor's degree in Digital Marketing. This degree program typically includes courses in digital marketing strategy, digital analytics, digital media, web design, search engine optimization, and social media marketing. Students will also learn about the fundamentals of marketing, such as consumer behavior, market research, and advertising. Additionally, students will gain an understanding of the legal and ethical implications of digital marketing.
The development trend of this degree program is to focus on the use of digital technologies to create, manage, and optimize marketing campaigns. This includes the use of artificial intelligence, machine learning, and data analytics to better understand customer behavior and develop more effective marketing strategies. Additionally, the degree program will focus on the use of digital platforms to create and manage campaigns, as well as the use of digital tools to measure and analyze the effectiveness of campaigns. Finally, the degree program will focus on the use of digital technologies to create and manage customer relationships.
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