Basics of Digital Marketing for All
This course provides an introduction to Digital Marketing for Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers. It covers the fundamentals of Digital Marketing, helping participants to gain a strategic vision and unlock the power of digital. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
State Bank of India's Basics of Digital Marketing for All course is designed to help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers understand the fundamentals of Digital Marketing. This course will provide participants with the knowledge and skills to unlock the power of digital and provide strategic vision to their organization or boost their own business.
The course will cover topics such as SEO, SEM, Social Media, Email marketing and Web Analytics, and will help participants build a strong personal brand image by leveraging the various tools available in Digital Marketing. There are no prerequisite knowledge requirements for enrolling in this course, although elementary knowledge of Social Media, Websites and Email would be helpful. The course is offered in English, with English video transcripts.
[Applications]
Upon completion of this course, participants can apply the knowledge gained to create effective digital marketing strategies for their organization or business. They can also use the tools and techniques learned to optimize their website for better search engine rankings, create engaging content for social media, and use email marketing to reach out to potential customers. Additionally, they can use web analytics to track the performance of their campaigns and make data-driven decisions.
[Career Paths]
1. Digital Marketing Manager: Digital Marketing Managers are responsible for developing, implementing and managing marketing campaigns that promote a company’s products and services. They are also responsible for creating and managing digital marketing strategies, analyzing data, and optimizing campaigns. As digital marketing continues to grow, the demand for Digital Marketing Managers is expected to increase.
2. Social Media Manager: Social Media Managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with customers on social media platforms. As social media continues to grow, the demand for Social Media Managers is expected to increase.
3. SEO Specialist: SEO Specialists are responsible for optimizing websites and content for search engine optimization (SEO). They analyze data, create content, and optimize websites to ensure that they are visible in search engine results. As SEO continues to evolve, the demand for SEO Specialists is expected to increase.
4. Content Marketer: Content Marketers are responsible for creating and managing content that is designed to engage and educate customers. They create content for websites, blogs, and social media platforms. As content marketing continues to grow, the demand for Content Marketers is expected to increase.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills necessary to develop and implement effective digital marketing strategies. It covers topics such as search engine optimization, social media marketing, content marketing, web analytics, and more. Students will also learn how to use digital marketing tools and techniques to create campaigns that are tailored to their target audience. This degree is becoming increasingly popular as businesses recognize the importance of digital marketing in today's competitive market.
2. Master of Science in Digital Marketing: This degree program is designed for those who want to specialize in digital marketing. It provides students with an in-depth understanding of the latest digital marketing trends and techniques. Students will learn how to create and manage digital campaigns, analyze data, and develop strategies to maximize ROI. This degree is ideal for those who want to become digital marketing experts and work in the field.
3. MBA in Digital Marketing: This degree program is designed for those who want to gain a comprehensive understanding of digital marketing. It covers topics such as digital marketing strategy, analytics, and customer engagement. Students will learn how to create and manage digital campaigns, analyze data, and develop strategies to maximize ROI. This degree is ideal for those who want to become digital marketing experts and work in the field.
4. Certificate in Digital Marketing: This certificate program is designed for those who want to gain a basic understanding of digital marketing. It covers topics such as search engine optimization, social media marketing, content marketing, web analytics, and more. Students will learn how to use digital marketing tools and techniques to create campaigns that are tailored to their target audience. This certificate is ideal for those who want to gain a basic understanding of digital marketing and use it to their advantage.
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