Basics of e-Commerce
E-commerce is a booming industry, with Forrester predicting it will reach $370 billion in sales by 2017. This course provides an introduction to the key concepts, business models, and trends in digital commerce. Learn how to start your own online store with Shopify, a leading digital commerce platform with over 70,000 stores worldwide. Perfect for students, entrepreneurs, and anyone looking to gain knowledge about this growing sector. ▼
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Course Feature
Cost:
Free
Provider:
Canvas
Certificate:
No Information
Language:
English
Start Date:
5th May, 2014
Course Overview
❗The content presented here is sourced directly from Canvas platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 05th, 2023]
This course provides an overview of the basics of e-Commerce. Students will learn about the key concepts, business models, and current and future trends in digital commerce. They will also gain an understanding of how to start an online store using Shopify, a leading digital commerce platform. By the end of the course, students will have a better understanding of the e-Commerce industry and the tools available to them to start their own online store.
[Application]
Those who have completed the Basics of e-Commerce course can apply their knowledge to create an online store using a leading digital commerce platform such as Shopify. They can also use their knowledge to develop a business plan for an e-commerce venture, analyze the current trends in digital commerce, and understand the key concepts and business models in the sector. Additionally, they can use their knowledge to stay up-to-date on the latest developments in the industry and identify potential opportunities for growth.
[Career Path]
The recommended career path for learners of this course is e-Commerce Manager. An e-Commerce Manager is responsible for managing the online presence of a business, including the development and maintenance of the website, the implementation of marketing strategies, and the analysis of customer data. They must be knowledgeable in web design, digital marketing, and analytics, and have a strong understanding of the e-Commerce industry.
The development trend of e-Commerce Manager is towards a more specialized role. As the industry continues to grow, e-Commerce Managers are expected to have a deeper understanding of the technology and tools used in the industry, such as SEO, content marketing, and customer segmentation. They must also be able to develop and implement strategies that are tailored to the specific needs of the business. Additionally, e-Commerce Managers must be able to stay up-to-date with the latest trends in the industry and be able to adapt quickly to changes in the market.
[Education Path]
The recommended educational path for learners interested in e-commerce is to pursue a Bachelor's degree in Business Administration with a concentration in e-commerce. This degree program will provide students with a comprehensive understanding of the fundamentals of business, including marketing, finance, accounting, and operations. Additionally, students will gain an in-depth understanding of the principles and practices of e-commerce, including digital marketing, web design, and customer service.
The development trend of this degree program is to focus on the latest technologies and trends in e-commerce. This includes topics such as artificial intelligence, machine learning, blockchain, and digital payments. Additionally, students will learn about the legal and ethical implications of e-commerce, as well as the importance of data security and privacy. With the increasing demand for e-commerce professionals, this degree program will help students gain the skills and knowledge necessary to succeed in the field.
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