Digital Channel Planning and E-Commerce Strategy
This Digital Channel Planning and E-Commerce Strategy course from Digital Marketing Institute provides students with the confidence and knowledge they need to succeed in their digital marketing careers. It covers topics such as digital channel planning, e-commerce strategy, and more. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
29th May, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 20th, 2023]
This Digital Channel Planning and E-Commerce Strategy course from the Digital Marketing Institute provides learners with the knowledge and skills to develop an effective omnichannel marketing strategy. Learners will gain an understanding of the key tactics and strategies associated with inbound and outbound channels, including social media marketing, content marketing, search engine marketing, email marketing, digital display, video, and YouTube advertising. Additionally, learners will learn how to develop an effective e-commerce and social customer service strategy that delivers real value for customers. Upon completion of the course, learners will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing them to boost their career and unlock their next opportunity.
[Applications]
Upon completion of this course, students will be able to apply their knowledge of digital channel planning and e-commerce strategy to create an omnichannel marketing strategy with a unified message, voice, and brand. They will also be able to demonstrate an understanding of the key tactics and strategies associated with inbound and outbound channels, as well as develop an effective e-commerce and social customer service strategy. Upon completion of all courses in the Digital Marketing Institute's Digital Strategy specialization, students will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership.
[Career Paths]
1. Digital Channel Planner: Digital channel planners are responsible for developing and executing digital marketing strategies across multiple channels. They must be able to identify and analyze customer needs and develop strategies to reach them. They must also be able to track and measure the success of their campaigns. This role is becoming increasingly important as businesses look to capitalize on the growing digital landscape.
2. E-Commerce Strategist: E-commerce strategists are responsible for developing and executing strategies to increase online sales. They must be able to identify customer needs and develop strategies to meet those needs. They must also be able to track and measure the success of their campaigns. This role is becoming increasingly important as businesses look to capitalize on the growing e-commerce landscape.
3. Digital Marketing Manager: Digital marketing managers are responsible for developing and executing digital marketing strategies across multiple channels. They must be able to identify customer needs and develop strategies to reach them. They must also be able to track and measure the success of their campaigns. This role is becoming increasingly important as businesses look to capitalize on the growing digital landscape.
4. Social Media Manager: Social media managers are responsible for developing and executing social media strategies across multiple channels. They must be able to identify customer needs and develop strategies to reach them. They must also be able to track and measure the success of their campaigns. This role is becoming increasingly important as businesses look to capitalize on the growing social media landscape.
[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies, including web analytics, search engine optimization, content marketing, and social media marketing. Students will also learn how to develop and implement effective digital marketing campaigns. This degree is ideal for those looking to pursue a career in digital marketing, as it provides the necessary skills and knowledge to succeed in the field.
2. Master of Science in Digital Marketing: This degree program provides students with an advanced understanding of digital marketing principles and strategies. Students will learn how to develop and implement effective digital marketing campaigns, as well as how to analyze and interpret data to make informed decisions. This degree is ideal for those looking to pursue a career in digital marketing, as it provides the necessary skills and knowledge to succeed in the field.
3. Master of Business Administration in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies, as well as the business skills needed to manage and lead digital marketing teams. Students will learn how to develop and implement effective digital marketing campaigns, as well as how to analyze and interpret data to make informed decisions. This degree is ideal for those looking to pursue a career in digital marketing, as it provides the necessary skills and knowledge to succeed in the field.
4. Doctor of Philosophy in Digital Marketing: This degree program provides students with an in-depth understanding of digital marketing principles and strategies. Students will learn how to develop and implement effective digital marketing campaigns, as well as how to analyze and interpret data to make informed decisions. This degree is ideal for those looking to pursue a career in digital marketing, as it provides the necessary skills and knowledge to succeed in the field.
Developing Trends:
1. Artificial Intelligence (AI): AI is becoming increasingly important in digital marketing, as it can be used to automate tasks and provide more personalized experiences for customers. AI can be used to analyze customer data and provide insights into customer behavior, as well as to optimize campaigns and target customers more effectively.
2. Automation: Automation is becoming increasingly important in digital marketing, as it can be used to streamline processes and save time. Automation can be used to automate tasks such as email marketing, social media marketing, and content marketing, as well as to optimize campaigns and target customers more effectively.
3. Personalization: Personalization is becoming increasingly important in digital marketing, as it can be used to provide more personalized experiences for customers. Personalization can be used to tailor content and messages to individual customers, as well as to optimize campaigns and target customers more effectively.
Pros & Cons
Comprehensive course content
Holistic approach to digital channels and e commerce
Professional and optimized lecture design
Good course for beginners
Great learning experience
Low grade on final assignment without feedback
No downloadable resources or templates
No easy feedback mechanism
All information available for free online
Total theory, no practical work
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
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Quiz
Submitted Sucessfully
1. What is the main purpose of this course?
2. What is the benefit of completing this course?
3. What is the goal of omnichannel marketing?
4. What is the Digital Marketing Institute's mission?
Correct Answer: To give our students the confidence and knowledge they need to advance in their careers.
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