Digital Leadership and Digital Strategy Execution

Course Overview

The Digital Leadership and Digital Strategy Execution course offered by the Digital Marketing Institute provides students with the knowledge and confidence to advance their careers. Through this course, students will learn how to use an iterative approach to Customer Experience (CX) design to improve an organization’s performance, best practices for recruiting, training, and developing digital marketing personnel, and how to combine an optimal channel and budget mix to execute a digital marketing strategy. Additionally, students will gain an understanding of the types of risks associated with digital and how to protect against them. Upon completion of the course, students will be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership.

[Applications]
Upon completion of this course, students can apply their knowledge and skills to develop and execute digital strategies for their organizations. They can also use their understanding of international data protection and data privacy laws to protect their organizations from digital risks. Additionally, students can use their Digital Marketing Institute Certified Digital Marketing Associate certification to boost their career and unlock their next opportunity.

[Career Paths]
One job position path that is recommended to learners of this course is Digital Strategy Execution Manager. This role involves developing and executing digital strategies to support business goals. The Digital Strategy Execution Manager is responsible for creating and managing digital campaigns, developing and managing digital marketing personnel, and ensuring that the organization is compliant with data protection and data privacy laws. They must also be able to identify and mitigate risks associated with digital initiatives.

The development trend for this role is that it is becoming increasingly important for organizations to have a Digital Strategy Execution Manager in order to stay competitive in the digital age. As digital technology continues to evolve, the role of the Digital Strategy Execution Manager will become even more important. They will need to stay up to date with the latest digital trends and technologies in order to ensure that the organization is taking advantage of the latest digital opportunities.

[Education Paths]
The recommended educational path for learners of this course is to pursue a Bachelor's degree in Digital Marketing. This degree will provide students with a comprehensive understanding of digital marketing principles, strategies, and tactics. Students will learn how to develop and execute digital marketing campaigns, analyze data, and measure the success of their efforts. They will also gain an understanding of the legal and ethical considerations of digital marketing, as well as the importance of data privacy and security. Additionally, students will develop the skills necessary to lead digital teams and manage digital projects.

The development trend of this degree is to focus on the latest digital marketing technologies and strategies, such as artificial intelligence, machine learning, and automation. Students will also learn how to use data-driven insights to inform their decisions and strategies. Additionally, the degree will focus on the ethical implications of digital marketing, as well as the importance of data privacy and security. Finally, the degree will emphasize the importance of developing a customer-centric approach to digital marketing.