Digital Marketing Analytics in Practice

Learners: 5,035

Instructor: Kevin Hartman

Duration: 20.00

This course provides students with the skills and knowledge to apply data analytics to real-world marketing challenges. It is the second in a two-part series of complementary courses, focusing on the artful use of numbers found in the digital space and the science of web analytics. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice equips students with the foundation needed to succeed in today's digital business world. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

28th Aug, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 05th, 2023]

What skills and knowledge will you acquire during this course?
The course will provide students with the skills and knowledge to identify the appropriate web analytic tool for their specific needs. They will also learn valid and reliable methods for collecting, analyzing, and visualizing data from the web. Additionally, students will gain the ability to utilize data in decision making for agencies, organizations, or clients.

How does this course contribute to professional growth?
The course "Digital Marketing Analytics in Practice" contributes to professional growth by introducing students to the science of web analytics and teaching them how to effectively use data in decision making for agencies, organizations, or clients. It provides the necessary foundation to apply data analytics to real-world challenges that marketers face on a daily basis. Additionally, the course helps students identify the appropriate web analytic tool for their specific needs and teaches them valid and reliable methods to collect, analyze, and visualize data from the web.

Is this course suitable for preparing further education?
The course "Digital Marketing Analytics in Practice" is suitable for preparing further education. It introduces students to the science of web analytics and provides the foundation needed to apply data analytics to real-world challenges marketers face. Students will learn to identify the right web analytic tool for their specific needs, understand valid and reliable ways to collect, analyze, and visualize data from the web, and utilize data in decision making for agencies, organizations, or clients. This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.

Pros & Cons

Pros Cons

Provides a good overview of the marketing analytics practice.
Gave me a great idea regarding the basics of Marketing Analytics.
Excellent course with great resources.

Repetitions with course
Poor Teaching Skills by Kevin Hartman.
No hands on practice.

Course Provider

Provider Coursera's Stats at AZClass

Rating Grade: B This is a trending provider perfect for gaining traction and maybe a good option for users who are looking for a reliable source of learning content.