Digital Marketing Analytics in Theory
Digital marketing analytics is a blend of art and science. This course introduces students to the science of web analytics and how to use data to make informed decisions. It covers topics such as identifying the right web analytic tool, collecting and analyzing data, and visualizing data. It is part of Gies College of Business' suite of online programs, including the iMBA and iMSM. Learn more and explore how your Coursera work can be leveraged if accepted into a degree program. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
28th Aug, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
Digital Marketing Analytics in Theory is a course designed to provide students with the foundational knowledge and frameworks needed to apply data analytics to real-world challenges marketers face daily. Through this course, students will gain an understanding of valid and reliable ways to collect, analyze, and visualize data from the web, as well as how to identify the web analytic tool right for their specific needs. Upon completion of the course, students will be able to utilize data in decision making for agencies, organizations, or clients. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM.
[Application]
Upon completion of this course, students can apply the knowledge and skills they have acquired to develop and implement effective digital marketing analytics strategies. They can use the data collected to inform decisions and create strategies that will help their clients or organizations reach their goals. Additionally, students can use the course as a foundation for further study in digital marketing analytics, such as the iMBA and iMSM programs offered by Gies College of Business.
[Career Path]
One job position path that this course could lead to is a Digital Marketing Analytics Manager. This role involves using data to inform marketing decisions, such as developing strategies for campaigns, optimizing website performance, and analyzing customer behavior. The Digital Marketing Analytics Manager must have a strong understanding of web analytics tools and techniques, as well as the ability to interpret data and draw meaningful insights. They must also be able to communicate their findings to stakeholders in a clear and concise manner.
The development trend for this role is to become increasingly specialized. As digital marketing continues to evolve, the need for professionals with a deep understanding of analytics and data-driven decision making will become more important. Companies are also beginning to invest more in data-driven marketing, which will create more opportunities for Digital Marketing Analytics Managers.
[Education Path]
The recommended educational path for learners is to pursue a degree in Digital Marketing Analytics. This degree program typically includes courses in marketing, analytics, data science, and web development. Students will learn how to use data to inform marketing decisions, develop strategies for digital marketing campaigns, and analyze the effectiveness of digital marketing efforts. Additionally, students will gain an understanding of the latest trends in digital marketing analytics and how to apply them to their own projects. The development trend of this degree is to focus on the use of data-driven insights to inform marketing decisions and strategies. As digital marketing continues to evolve, the need for professionals with the skills to analyze and interpret data will become increasingly important.
Pros & Cons
Clear and interesting material through video lectures.
Helpful in conducting online research.
Provides knowledge on data analysis and decision making.
Outdated course content and examples.
Slow response from the teaching team.
Inaccessible or outdated readings and resources.
Course Provider
Provider Coursera's Stats at AZClass
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