Digital Marketing: Challenges and Insights
Unlock the potential of digital marketing and gain valuable insights into the challenges and opportunities of this rapidly evolving field. Join us now and explore the world of digital marketing! ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
17th Oct, 2016
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course provides an overview of the challenges and insights of digital marketing. Participants will explore exciting new concepts and applications in digital marketing, including emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Through interactive exercises and games, participants will create and share digital assets and discuss the implications of these developments for both marketers and consumers. At the end of the course, participants will post a short video reflecting on what they have learned and how they will make use of their new skills. This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject.
[Applications]
Upon completion of this course, participants can apply their knowledge to their own digital marketing strategies. They can use the insights gained to develop effective campaigns, analyse data, and create engaging content. Participants can also use the skills they have acquired to create and share digital assets, and to reflect on their learning.
[Career Paths]
One job position path recommended to learners of this course is Digital Marketing Manager. Digital Marketing Managers are responsible for developing, implementing and managing marketing campaigns that promote a company's products and services. They play a major role in boosting brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital Marketing Managers must have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They must also have a strong grasp of current technology and social media platforms, web analytics and SEO/SEM.
The development trend of this job position is that it is becoming increasingly important for companies to have a strong digital presence. As such, the demand for Digital Marketing Managers is expected to grow in the coming years. Companies are also increasingly looking for Digital Marketing Managers who have a strong understanding of data analytics and are able to use data to inform their marketing strategies.
[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with a comprehensive understanding of the principles and practices of digital marketing, including the use of digital technologies, data analytics, and consumer behaviour. Learners will gain an understanding of the implications of digital marketing for organisations, and the opportunities and challenges of obtaining value from data. They will also develop the skills to create and share digital assets, and to analyse and interpret data.
The development trend of digital marketing degrees is to focus on the use of digital technologies, data analytics, and consumer behaviour. This will enable learners to gain a deeper understanding of the implications of digital marketing for organisations, and the opportunities and challenges of obtaining value from data. Additionally, learners will develop the skills to create and share digital assets, and to analyse and interpret data.
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