Digital Marketing Essentials Masterclass
This Digital Marketing Essentials Masterclass provides an in-depth look at the fundamentals of Social Media Marketing, SEO, SEM, Facebook Marketing, and more. Gain the skills and knowledge needed to succeed in the digital marketing world. ▼
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Course Feature
Cost:
Free
Provider:
Udemy
Certificate:
No Information
Language:
English
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
The Digital Marketing Essentials Masterclass is designed to provide an overview of the various components of digital marketing and how they can be used to increase visibility and reach in 2021. Participants will learn about Google SEM or Paid Advertising Fundamentals, Search Engine Optimization Fundamentals (SEO), and the importance of keywords in PPC advertising. Additionally, participants will learn about keyword research and planning tools, SEO necessities, and tools for locating what their target audience is looking for online. Finally, the course will cover the fundamentals of social media marketing using Facebook and Instagram Ads, as well as a step-by-step guide to running Facebook or Instagram ads and the goal and importance of remarketing.
[Applications]
After completing this course, participants can apply their knowledge of digital marketing to create effective campaigns for their business. They can use the knowledge gained to create effective search engine optimization (SEO) strategies, use keyword research and planning tools to increase visibility in search engine results pages, and create effective Facebook and Instagram ads. Additionally, they can use the knowledge gained to create effective remarketing campaigns to reach their target audience.
[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They are also responsible for creating and managing digital marketing strategies, analyzing customer data, and developing new digital marketing initiatives. The developing trend for this job position is to have a strong understanding of the latest digital marketing trends and technologies, as well as the ability to use data to inform decisions.
2. SEO Specialist: SEO specialists are responsible for optimizing websites and content for search engine optimization (SEO). They are responsible for researching and analyzing keywords, optimizing content, and creating link building strategies. The developing trend for this job position is to have a strong understanding of the latest SEO trends and technologies, as well as the ability to use data to inform decisions.
3. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts. They are responsible for creating content, engaging with followers, and monitoring analytics. The developing trend for this job position is to have a strong understanding of the latest social media trends and technologies, as well as the ability to use data to inform decisions.
4. Content Marketer: Content marketers are responsible for creating content that is engaging and informative. They are responsible for researching topics, creating content, and optimizing content for SEO. The developing trend for this job position is to have a strong understanding of the latest content marketing trends and technologies, as well as the ability to use data to inform decisions.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement effective digital marketing strategies. Students learn about the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. They also learn about the latest trends in digital marketing, such as artificial intelligence (AI) and machine learning (ML). This degree is becoming increasingly popular as businesses recognize the importance of digital marketing in today's competitive market.
2. Master of Science in Digital Marketing: This degree program provides students with advanced knowledge and skills in digital marketing. Students learn about the latest trends in digital marketing, such as AI and ML, and how to use them to create effective campaigns. They also learn about the fundamentals of digital marketing, such as SEO, PPC, and content marketing. This degree is ideal for those who want to become experts in digital marketing and stay ahead of the competition.
3. MBA in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement effective digital marketing strategies. Students learn about the fundamentals of digital marketing, such as SEO, PPC, and content marketing. They also learn about the latest trends in digital marketing, such as AI and ML, and how to use them to create effective campaigns. This degree is ideal for those who want to become experts in digital marketing and stay ahead of the competition.
4. Doctor of Philosophy in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement effective digital marketing strategies. Students learn about the fundamentals of digital marketing, such as SEO, PPC, and content marketing. They also learn about the latest trends in digital marketing, such as AI and ML, and how to use them to create effective campaigns. This degree is ideal for those who want to become experts in digital marketing and stay ahead of the competition.
Course Syllabus
Introduction to Digital Marketing
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Digital Marketing Components
Pros & Cons
Covers basic to medium level topics.
Explained in a simple manner.
Good for beginners.
Provides advanced ideas.
Great teaching method.
Misleading certificate promise.
No certificate link provided.
No completion certificate.
Redirects to page not found.
No certificate after completion.
Course Provider
Provider Udemy's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
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Quiz
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1. What is the goal of remarketing?
2. What are keywords used for in PPC advertising?
3. What is the scope of various Digital Marketing components?
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