Digital Marketing: Storytelling in the New Communication Landscape
Learn from a digital native and master social media marketing. Join now and #futurelearntheblupway. ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course, Digital Marketing: Storytelling in the New Communication Landscape, provides an opportunity to learn how to master social media marketing from a digital native. Participants will gain practical training in how to harness social media to their advantage, learning from Dines, Creative Director of Studio Blup, a London based studio at the forefront of the new digital avant-garde. They will explore how to build their network, discover how to creatively disrupt, learn the theory behind contemporary communication design, and understand how to deliver inspirational creative content. This course is ideal for industry professionals looking to better understand the new communication landscape, designers wanting to expand their repertoire, creative professionals looking to discover how world-class brands communicate, and anyone needing to understand social media marketing and communication beyond ‘how to’ guides and algorithms.
[Applications]
Upon completion of this course, participants will be able to apply their knowledge of digital marketing and storytelling to create effective social media campaigns. They will be able to use their understanding of the new communication landscape to create content that resonates with their target audience. Additionally, they will be able to use their creative skills to develop innovative strategies to engage their audience and build a successful social media following.
[Career Paths]
One job position path recommended to learners of this course is Digital Marketing Manager. A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They use a variety of online and offline marketing techniques, such as search engine optimization (SEO), content marketing, email marketing, and social media marketing, to reach their target audience. They also analyze customer data and insights to develop strategies that will increase customer engagement and loyalty. The development trend for this job position is to focus on creating content that is tailored to the target audience, as well as leveraging the latest technologies and trends in digital marketing. Additionally, Digital Marketing Managers must stay up-to-date on the latest trends in the industry, such as artificial intelligence (AI) and machine learning (ML), in order to create more effective campaigns.
[Education Paths]
The recommended educational path for learners of this course is a Bachelor's degree in Digital Marketing. This degree will provide students with a comprehensive understanding of the principles and practices of digital marketing, including the use of digital tools and platforms, the development of digital marketing strategies, and the analysis of digital marketing performance. Students will also learn about the latest trends in digital marketing, such as the use of artificial intelligence, machine learning, and data analytics. Additionally, students will gain an understanding of the legal and ethical implications of digital marketing, as well as the importance of customer experience and customer service. The development trend of this degree is to focus more on the use of digital tools and platforms, as well as the development of digital marketing strategies that are tailored to the needs of the customer.
Course Provider
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