Digital Marketing Strategy
This course provides an overview of digital marketing strategies and how to use digital technology to build a successful business. Students will gain an understanding of the digital marketing landscape and learn practical skills to help them create effective campaigns. They will also explore the latest trends and techniques in the industry. ▼
ADVERTISEMENT
Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
The Digital Marketing Strategy course provides students with an understanding of the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Through case studies, students will learn how digital supports business objectives and how it can set enterprises apart. Additionally, students will gain an understanding of their target customer by creating user personas and learn how to apply their new skills to future marketing activities by developing their own unique digital marketing strategy. This course is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.
[Applications]
Upon completion of this course, participants can apply their new digital marketing skills to create a unique digital marketing strategy that can outperform competitors and achieve a set of business objectives. Participants can also use their knowledge to create user personas to identify the different demographics, behaviours and needs of their consumers online. Additionally, participants can use their new skills to develop future marketing activities.
[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They are also responsible for creating and managing digital marketing strategies, analyzing customer data, and developing new digital marketing initiatives. The developing trend for this job position is to have a strong understanding of the latest digital marketing trends and technologies, as well as the ability to use data to inform decisions.
2. Social Media Manager: Social media managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with customers on social media platforms. The developing trend for this job position is to have a strong understanding of the latest social media trends and technologies, as well as the ability to use data to inform decisions.
3. Content Marketing Manager: Content marketing managers are responsible for creating and managing content that is designed to engage customers and drive sales. They create content for websites, blogs, and social media platforms. The developing trend for this job position is to have a strong understanding of the latest content marketing trends and technologies, as well as the ability to use data to inform decisions.
4. Digital Advertising Manager: Digital advertising managers are responsible for creating and managing digital advertising campaigns. They create ads, monitor campaigns, and analyze data to optimize campaigns. The developing trend for this job position is to have a strong understanding of the latest digital advertising trends and technologies, as well as the ability to use data to inform decisions.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies. Students learn how to develop and implement effective digital marketing campaigns, analyze data, and measure the success of their efforts. This degree program also covers topics such as web design, search engine optimization, content marketing, and social media marketing.
2. Master of Science in Digital Marketing: This degree program is designed for students who want to pursue a career in digital marketing. It provides a more in-depth look at digital marketing principles and strategies, as well as the latest trends and technologies. Students learn how to create and manage digital marketing campaigns, analyze data, and develop strategies to maximize ROI.
3. MBA in Digital Marketing: This degree program is designed for students who want to pursue a career in digital marketing management. It provides a comprehensive overview of digital marketing principles and strategies, as well as the latest trends and technologies. Students learn how to create and manage digital marketing campaigns, analyze data, and develop strategies to maximize ROI.
4. Doctor of Philosophy in Digital Marketing: This degree program is designed for students who want to pursue a career in digital marketing research. It provides an in-depth look at digital marketing principles and strategies, as well as the latest trends and technologies. Students learn how to create and manage digital marketing campaigns, analyze data, and develop strategies to maximize ROI. They also learn how to conduct research and develop new theories and models in the field of digital marketing.
Course Provider
Provider Edx's Stats at AZClass
Digital Marketing Strategy provides an overview of digital marketing strategy and how to use digital technology to build a successful business. Students will gain an understanding of the field of digital marketing and learn practical skills to help them create effective marketing campaigns. They will also explore the latest trends and technologies in the industry. Learners gain an understanding of the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risks. They will also learn how to create user personas to identify the different demographics, behaviors and needs of online consumers.
Discussion and Reviews
0.0 (Based on 0 reviews)
Start your review of Digital Marketing Strategy