Digital Media Analytics: Using Data from Owned Media

Course Overview

This course, Digital Media Analytics: Using Data from Owned Media, provides an overview of the tools and techniques used to evaluate social media channels. Participants will learn how to audit their social media channels, including Facebook, Twitter, and Instagram, to generate data that visualizes the extent of their social media footprint, its variety, and their viral performance and potential. Additionally, participants will explore basic reporting techniques and examine tools for social auditing. This course is designed for professionals looking to advance their careers and learn more about social media and digital media analytics. No prior experience or knowledge is required to participate, and all necessary materials can be downloaded for free.

[Applications]

Upon completion of this course, participants can apply their knowledge to their own digital media analytics. They can use the data they have collected to create reports and visualizations that can be used to inform their digital media strategies. They can also use the data to measure the success of their campaigns and track the performance of their social media channels.

[Career Paths]
[Recommended Career Path]
Digital Media Analyst: A Digital Media Analyst is a professional who uses data from owned media (such as social media channels) to evaluate the performance of digital campaigns and strategies. They use data to identify trends, measure the success of campaigns, and make recommendations for improvement. Digital Media Analysts are also responsible for creating reports and presentations to share their findings with stakeholders.

[Development Trend]
The demand for Digital Media Analysts is growing rapidly as businesses become increasingly reliant on digital media for marketing and communication. As such, Digital Media Analysts must stay up-to-date with the latest trends and technologies in order to remain competitive. Additionally, Digital Media Analysts must be able to interpret and analyze large amounts of data quickly and accurately in order to make informed decisions. As the digital landscape continues to evolve, Digital Media Analysts must be able to adapt and stay ahead of the curve.

[Education Paths]

The recommended educational path for learners of this course is a Bachelor's degree in Digital Media Analytics. This degree will provide students with the skills and knowledge to analyze data from owned media, such as social media, websites, and other digital platforms. Students will learn how to use data to inform decisions, create strategies, and measure the success of campaigns. They will also learn how to use data to identify trends and insights, and develop strategies to optimize digital media performance. Additionally, students will gain an understanding of the legal and ethical considerations of digital media analytics.

The development trend of this degree is to focus on the use of artificial intelligence and machine learning to analyze data from owned media. Students will learn how to use AI and ML to identify patterns and trends, and develop strategies to optimize digital media performance. Additionally, students will gain an understanding of the legal and ethical considerations of using AI and ML in digital media analytics.