Digital Media and Marketing Strategies
Gain the skills to develop a successful digital marketing strategy with Gies College of Business' Digital Media and Marketing Strategies course. Learn how to leverage digital technology to reach, engage, monitor, and respond to consumers. Develop a purposeful content marketing strategy and mix paid, earned, owned, and shared media channels to discover, reach, and engage customers. Evaluate and measure the success of digital marketing campaigns and identify and manage risks. Join Gies College of Business' suite of online programs and explore how your Coursera work can be leveraged if accepted into a degree program. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
10th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include adopting a holistic and integrated approach to digital marketing planning, developing a purposeful content marketing strategy, effectively utilizing paid, earned, owned, and shared media channels, critically evaluating the role of social media platforms in marketing campaigns, evaluating and measuring the success of digital marketing campaigns, and identifying and managing risks in digital marketing.
How does this course contribute to professional growth?
The course "Digital Media and Marketing Strategies" contributes to professional growth by providing a deeper understanding of core processes involved in planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. It helps individuals adopt a holistic and integrated approach to digital marketing planning, develop purposeful content marketing strategies, and effectively utilize paid, earned, owned, and shared media channels to discover, reach, and engage customers. The course also focuses on evaluating the role of social media platforms in viral and influencer marketing campaigns, measuring the success of digital marketing campaigns, and identifying and managing risks in digital marketing.
Is this course suitable for preparing further education?
The course "Digital Media and Marketing Strategies" aims to provide a deeper understanding of core processes involved in planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. It focuses on adopting a holistic and integrated approach to digital marketing planning, developing a purposeful content marketing strategy, effectively utilizing different media channels, evaluating the role of social media platforms, measuring the success of digital marketing campaigns, and managing risks in digital marketing. This course is part of Gies College of Business's suite of online programs.
Pros & Cons
Industry Interviews
Insight on current digital marketing strategies
Opportunity to create own digital marketing strategies
Lack of depth and explanation
Outdated content
Repetition of earlier courses in the specialization
Lack of examples and case studies
Errors in quizzes
Monotonous lecturing style
Lack of visualisation on discussed topics
Course Provider
Provider Coursera's Stats at AZClass
Discussion and Reviews
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