Digital Media and Marketing Strategies faq

star-rating
4.5
learnersLearners: 2,386
instructor Instructor: Rhiannon Clifton and Mike Yao instructor-icon
duration Duration: duration-icon

Gain the skills to develop a successful digital marketing strategy with Gies College of Business' Digital Media and Marketing Strategies course. Learn how to leverage digital technology to reach, engage, monitor, and respond to consumers. Develop a purposeful content marketing strategy and mix paid, earned, owned, and shared media channels to discover, reach, and engage customers. Evaluate and measure the success of digital marketing campaigns and identify and manage risks. Join Gies College of Business' suite of online programs and explore how your Coursera work can be leveraged if accepted into a degree program.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

10th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include adopting a holistic and integrated approach to digital marketing planning, developing a purposeful content marketing strategy, effectively utilizing paid, earned, owned, and shared media channels, critically evaluating the role of social media platforms in marketing campaigns, evaluating and measuring the success of digital marketing campaigns, and identifying and managing risks in digital marketing.

How does this course contribute to professional growth?
The course "Digital Media and Marketing Strategies" contributes to professional growth by providing a deeper understanding of core processes involved in planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. It helps individuals adopt a holistic and integrated approach to digital marketing planning, develop purposeful content marketing strategies, and effectively utilize paid, earned, owned, and shared media channels to discover, reach, and engage customers. The course also focuses on evaluating the role of social media platforms in viral and influencer marketing campaigns, measuring the success of digital marketing campaigns, and identifying and managing risks in digital marketing.

Is this course suitable for preparing further education?
The course "Digital Media and Marketing Strategies" aims to provide a deeper understanding of core processes involved in planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. It focuses on adopting a holistic and integrated approach to digital marketing planning, developing a purposeful content marketing strategy, effectively utilizing different media channels, evaluating the role of social media platforms, measuring the success of digital marketing campaigns, and managing risks in digital marketing. This course is part of Gies College of Business's suite of online programs.

Pros & Cons

Pros Cons
  • pros

    Industry Interviews

  • pros

    Insight on current digital marketing strategies

  • pros

    Opportunity to create own digital marketing strategies

  • cons

    Lack of depth and explanation

  • cons

    Outdated content

  • cons

    Repetition of earlier courses in the specialization

  • cons

    Lack of examples and case studies

  • cons

    Errors in quizzes

  • cons

    Monotonous lecturing style

  • cons

    Lack of visualisation on discussed topics

Course Provider

Provider Coursera's Stats at AZClass

Discussion and Reviews

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faq FAQ for Digital Marketing Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q4: How many people have enrolled in this course?

So far, a total of 2386 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
Explore teacher profiles and student reviews.
Add your desired course to your cart.
If you don't have an account yet, sign up while in the cart, and you can start the course immediately.
Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Digital Marketing courses and certifications, our extensive collection at azclass.net will help you.

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