Foundations of Digital Consumer Search and Marketing
This course will help you understand the fundamentals of digital marketing and how it has changed the marketing landscape. You will learn about content marketing, digital consumer engagement, journey mapping, lifecycle and value proposition. You will also discuss topics such as digital consumer experience management, competitor benchmarking and creating a digital customer journey map with your peers. You will be asked to analyse how a company or brand has implemented these topics and identify areas that can be improved. At the end of the course, you will reflect on the key points and consider how they can be applied in a real-life context. Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
22nd May, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include an understanding of the fundamentals of digital marketing and how it has transformed the marketing landscape. Key topics that will be covered include content marketing, digital consumer engagement, journey mapping, lifecycle, value proposition, digital consumer experience management, competitor benchmarking, and creating a digital customer journey map. Students will have the opportunity to discuss these topics with their peers and analyze how they can be applied to a company or brand of their choosing. The course will also prompt students to reflect on the key points learned and consider how they can be applied in a real-life context. Completion of this course will contribute to the learning in the Digital Consumer Search and Marketing Specialization.
How does this course contribute to professional growth?
This course contributes to professional growth by developing a deeper understanding of the fundamentals of digital marketing and how it has transformed the marketing landscape. It covers key topics such as content marketing, digital consumer engagement, journey mapping, lifecycle, and value proposition. Additionally, the course provides the opportunity to discuss topics like digital consumer experience management, competitor benchmarking, and creating a digital customer journey map with peers. Throughout the course, participants are encouraged to analyze how these topics relate to a company or brand of their choice, assess the company's implementation, and identify areas for improvement.
Is this course suitable for preparing further education?
This course provides a comprehensive understanding of the fundamentals of digital marketing and its impact on the marketing industry. It covers various key topics such as content marketing, digital consumer engagement, journey mapping, lifecycle, and value proposition. Additionally, the course encourages discussions with peers on subjects like digital consumer experience management, competitor benchmarking, and creating a digital customer journey map. Throughout the course, students are prompted to analyze the implementation of these topics in a company or brand of their choice and identify areas for improvement. The end-of-course assignment requires students to reflect on the course's key points and consider their application in real-life scenarios.
Pros & Cons
None mentioned in the user reviews.
Too much theory and terminology not used in reality.
Long wait time for peer review of assignments.
Outdated material with broken links and errors.
Course Provider
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