Free Digital Marketing Mastery Course

Course Overview

This Digital Marketing Mastery Course provides an overview of the fundamentals of digital marketing. Participants will learn how to buy and set up a domain name, hosting, and SSL for their website. They will also learn how to create a fully functional WordPress website and blog. Finally, they will learn how to use MailChimp to run email marketing campaigns to market a business.

[Applications]
After completing this course, participants can apply their knowledge of digital marketing to create and manage their own website and blog. They can also use MailChimp to create and run email marketing campaigns to promote their business. Additionally, they can use the knowledge gained to create and manage their own social media accounts, such as Facebook, Twitter, and Instagram, to further promote their business. Finally, they can use the skills learned to create and manage their own online advertising campaigns, such as Google Ads and Facebook Ads.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company’s products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. With the rise of digital marketing, this role is becoming increasingly important and in-demand.

2. SEO Specialist: SEO specialists are responsible for optimizing websites and content to increase organic search engine traffic. They use a variety of techniques, such as keyword research, link building, and content optimization, to improve a website’s visibility and ranking in search engine results. As digital marketing continues to evolve, SEO specialists will be in high demand.

3. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts and creating content to engage with their followers. They are also responsible for monitoring and responding to comments and messages, as well as tracking analytics to measure the success of their campaigns. With the rise of social media, this role is becoming increasingly important and in-demand.

4. Content Marketer: Content marketers are responsible for creating and distributing content to engage with their target audience. They use a variety of techniques, such as blogging, video, and social media, to create content that is both informative and entertaining. As digital marketing continues to evolve, content marketers will be in high demand.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing is a great way to gain a comprehensive understanding of the digital marketing landscape. This degree will provide students with the knowledge and skills necessary to develop and execute effective digital marketing strategies. Additionally, students will learn how to use analytics to measure the success of their campaigns and how to use various digital marketing tools to reach their target audience. As the digital marketing industry continues to grow, this degree will become increasingly important for those looking to stay ahead of the curve.

2. Master's Degree in Digital Media: A Master's Degree in Digital Media is a great way to gain a deeper understanding of the digital marketing landscape. This degree will provide students with the knowledge and skills necessary to develop and execute effective digital media strategies. Additionally, students will learn how to use analytics to measure the success of their campaigns and how to use various digital media tools to reach their target audience. As the digital media industry continues to grow, this degree will become increasingly important for those looking to stay ahead of the curve.

3. MBA in Digital Marketing: An MBA in Digital Marketing is a great way to gain a comprehensive understanding of the digital marketing landscape. This degree will provide students with the knowledge and skills necessary to develop and execute effective digital marketing strategies. Additionally, students will learn how to use analytics to measure the success of their campaigns and how to use various digital marketing tools to reach their target audience. As the digital marketing industry continues to grow, this degree will become increasingly important for those looking to stay ahead of the curve.

4. Master's Degree in Data Science: A Master's Degree in Data Science is a great way to gain a comprehensive understanding of the digital marketing landscape. This degree will provide students with the knowledge and skills necessary to develop and execute effective data-driven marketing strategies. Additionally, students will learn how to use analytics to measure the success of their campaigns and how to use various data science tools to reach their target audience. As the data science industry continues to grow, this degree will become increasingly important for those looking to stay ahead of the curve.