Free Digital Marketing Tutorial - Digital Marketing Fundamentals with Live Projects
This free digital marketing tutorial provides an introduction to the fundamentals of digital marketing, with live projects to help jump start career growth and earning potential. Participants will learn from global experts and take their skills to the next level. ▼
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Course Feature
Cost:
Free
Provider:
Udemy
Certificate:
No Information
Language:
English
Start Date:
Self Paced
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the fundamentals of digital marketing. Participants will gain an understanding of the various digital marketing channels and how to integrate them into their overall marketing plan. They will learn how to track their return on investment and calculate it, as well as develop internet marketing strategies. Live projects will be used to help participants gain a better understanding of the concepts.
[Applications]
After completing this course, students should be able to apply their knowledge of digital marketing fundamentals to create effective digital marketing strategies. They should be able to identify the various digital marketing channels and how to integrate them into their overall marketing plan. Additionally, they should be able to track their return on investment and calculate it. Finally, they should be able to develop internet marketing strategies that are tailored to their business needs.
[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. As digital marketing continues to grow and develop, employers are looking for professionals with a sound knowledge and understanding of the digital marketing landscape.
2. Social Media Manager: Social media managers are responsible for planning, implementing, managing and monitoring company’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales. They are also in charge of engaging with customers, creating and publishing relevant content and analyzing the results of social media campaigns. As social media continues to grow and evolve, employers are looking for professionals with a sound knowledge and understanding of the various social media platforms.
3. SEO Specialist: SEO specialists are responsible for analyzing, reviewing and implementing changes to websites so they are optimized for search engines. They are also in charge of developing content strategies, link building and keyword strategies to increase rankings on all major search networks. As search engine algorithms continue to evolve, employers are looking for professionals with a sound knowledge and understanding of SEO best practices.
4. Content Marketer: Content marketers are responsible for creating, curating and managing content to drive traffic, engagement and leads. They are also in charge of developing content strategies, creating content calendars and optimizing content for search engines. As content marketing continues to grow and evolve, employers are looking for professionals with a sound knowledge and understanding of content marketing best practices.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies. Students learn how to create and manage digital campaigns, analyze data, and develop strategies for optimizing digital marketing efforts. Additionally, students gain an understanding of the latest trends in digital marketing, such as social media, search engine optimization, and mobile marketing.
2. Master of Science in Digital Marketing: This degree program provides students with an advanced understanding of digital marketing principles and strategies. Students learn how to create and manage digital campaigns, analyze data, and develop strategies for optimizing digital marketing efforts. Additionally, students gain an understanding of the latest trends in digital marketing, such as artificial intelligence, machine learning, and blockchain technology.
3. Master of Business Administration in Digital Marketing: This degree program provides students with a comprehensive understanding of digital marketing principles and strategies. Students learn how to create and manage digital campaigns, analyze data, and develop strategies for optimizing digital marketing efforts. Additionally, students gain an understanding of the latest trends in digital marketing, such as digital advertising, content marketing, and influencer marketing.
4. Doctor of Philosophy in Digital Marketing: This degree program provides students with an in-depth understanding of digital marketing principles and strategies. Students learn how to create and manage digital campaigns, analyze data, and develop strategies for optimizing digital marketing efforts. Additionally, students gain an understanding of the latest trends in digital marketing, such as virtual reality, augmented reality, and voice search.
Pros & Cons
Very informative and full of useful facts
Learnt a lot from it
Good match for me
Updates marketing background
Good learning
Chapter 30 incomplete
No live practical or workshops
Poor way of presenting information
Course Provider
Provider Udemy's Stats at AZClass
Discussion and Reviews
0.0 (Based on 0 reviews)
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