From Illustrations to Merchandise: Market Your Artwork - Illustration online course

Course Overview

This online course, From Illustrations to Merchandise: Market Your Artwork, provides an overview of the design process that goes into creating a recognisable brand and creating products with your artwork to sell online. Participants will learn how to market their products online in order to attract customers and how to create a recognisable brand that customers trust.

The course will cover topics such as choosing the right image and viewing it on a mock-up tote bag, applying your design to your Photoshop mock-up while keeping in mind the size specifications required by the product manufacturer, and using marketing campaigns to entice customers to buy your products. Additionally, participants will learn about concepts such as customer experience and personalising your products to build brand loyalty.

By the end of the course, participants will have a better understanding of the design process and how to market their artwork to create a successful online business.

[Applications]
After taking this course, participants can apply their newfound knowledge to create a recognisable brand and merchandise their artwork. They can use the design process to create products with their artwork to sell online, and use marketing campaigns to entice customers to buy their products. Additionally, they can use concepts such as customer experience and personalising their products to build brand loyalty. Finally, they can use the steps involved in choosing the right image and viewing it on a mock-up tote bag to create a successful product.

[Career Paths]
1. Graphic Designer: Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. With the rise of digital media, graphic designers are increasingly expected to be proficient in web design and animation software.

2. Digital Marketer: Digital marketers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services. They use a variety of online and offline channels, such as email, social media, search engine optimization, and display advertising, to reach potential customers. As digital marketing continues to evolve, digital marketers must stay up-to-date on the latest trends and technologies.

3. Product Designer: Product designers create products that are both functional and aesthetically pleasing. They use a variety of tools, such as computer-aided design (CAD) software, to create prototypes and test products. Product designers must have a strong understanding of the manufacturing process and be able to work with engineers and other professionals to ensure that the product meets the customer’s needs.

4. Merchandiser: Merchandisers are responsible for creating and managing product displays in retail stores. They must have a keen eye for detail and be able to create attractive displays that draw customers in. Merchandisers must also be able to analyze sales data to determine which products are selling well and which need to be removed from the shelves. With the rise of e-commerce, merchandisers must also be knowledgeable about digital marketing and be able to create effective online product displays.

[Education Paths]
1. Bachelor of Arts in Graphic Design: This degree program focuses on the fundamentals of graphic design, such as typography, color theory, and composition. It also covers topics such as digital media, web design, and branding. With the rise of digital media, this degree is becoming increasingly popular and is a great way to learn the skills needed to create artwork for merchandise.

2. Bachelor of Fine Arts in Illustration: This degree program focuses on the fundamentals of illustration, such as drawing, painting, and digital media. It also covers topics such as storytelling, concept art, and character design. With the rise of digital media, this degree is becoming increasingly popular and is a great way to learn the skills needed to create artwork for merchandise.

3. Master of Arts in Visual Communication: This degree program focuses on the fundamentals of visual communication, such as typography, color theory, and composition. It also covers topics such as digital media, web design, and branding. With the rise of digital media, this degree is becoming increasingly popular and is a great way to learn the skills needed to create artwork for merchandise.

4. Master of Fine Arts in Illustration: This degree program focuses on the fundamentals of illustration, such as drawing, painting, and digital media. It also covers topics such as storytelling, concept art, and character design. With the rise of digital media, this degree is becoming increasingly popular and is a great way to learn the skills needed to create artwork for merchandise.