Fundamentals of Digital Marketing
Digital marketing is an essential part of any business's success. To stay ahead of the competition, it's important to understand the fundamentals of digital marketing. This course covers the basics of the digital marketing mix, including the marketing channels required for digital campaigns, how to plan and execute an effective marketing campaign, and the full scope of a modern digital marketer's activities. You'll also learn how to conduct market research to develop marketing resources to support a digital campaign, as well as the key components of a highly effective marketing campaign and how to design, execute, and optimise one. Finally, you'll explore various critical digital channels and develop tactics to support business objectives. Get started today and take your digital marketing knowledge to the next level. ▼
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Course Feature
Cost:
Paid
Provider:
Futurelearn
Certificate:
No Information
Language:
English
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 06th, 2023]
Through this course, learners can gain a comprehensive understanding of the fundamentals of digital marketing. They will learn how to plan and execute effective digital campaigns, as well as how to analyse and optimise them. They will also gain an understanding of the various digital marketing channels and how to use them to support business objectives. With this knowledge and experience, learners will be well-equipped to develop and implement successful digital marketing strategies.
[Application]
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Course Syllabus
Market and customer understanding
Digital Marketing Mix
Critical digital channels
Campaign Performance
Course Provider
Provider Futurelearn's Stats at AZClass
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