Fundamentals of Sales & Marketing Management for Hospitality
This course on Fundamentals of Sales & Marketing Management for Hospitality is perfect for those looking to gain a better understanding of the sales department and its role in the hospitality industry. It covers topics such as concepts of marketing, organization and roles of sales managers, recent trends impacting sales managers, ethics in sales, sales planning, budgeting and forecasting, and recruitment, selection, training and compensation of sales managers. With practical tips and examples from the hotel industry, templates and checklists, this course is sure to help you hit and even surpass your sales targets. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2022-11-14
Course Overview
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Updated in [July 18th, 2023]
This course, Fundamentals of Sales & Marketing Management for Hospitality, provides an overview of the sales department and its role in the hospitality industry. Participants will learn the theoretical aspects of sales management, as well as practical tips and examples from the hotel industry. Topics covered include concepts of marketing, organization and roles of sales managers, recent trends impacting sales managers, ethics in sales, sales planning, budgeting and forecasting, recruitment, selection, training and compensation of sales managers for staff. Through this course, participants will gain the knowledge and skills necessary to develop and implement effective sales management strategies.
Course Syllabus
Introduction and Concepts
Sales & Marketing Management - Organisation & Roles
Ethical Behaviors and Management in Sales
Customer Relationship Management
Operation Planning and Organizing Sales Departments
Budgeting and Forecasting Techniques for Revenue
Recruitment and Selection of Sales Teams
Training & Development of Sales Team
Developing Sales Team Compensation Plans
Bonus Lecture
Pros & Cons
"Top training, it is very interesting to go step by step." - This review suggests that the course provides comprehensive and well-structured training, allowing users to easily follow along and understand the content. "Excellent course" - This positive review indicates that the course is of high quality and meets the expectations of the user.
"Difficult accent, way too theoretical." - This review highlights a potential disadvantage of the course, stating that the instructor's accent may be difficult to understand and that the course may focus too much on theoretical concepts, which could make it less practical. "The instructor needs to work on the skills... Not really happy with the other videos so far." - This negative review suggests that the instructor's teaching skills may not be up to par, and the user is dissatisfied with the quality of the videos. This could be seen as a disadvantage of the course. Please note that the reviews provided are limited and may not fully represent the overall advantages and disadvantages of the course.
Course Provider
Provider Udemy's Stats at AZClass
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