Get Started as an Authorized Buyer
This learning path provides an introduction to the Authorized Buyers program, teaching users how to set up accounts, evaluate creatives, and implement the appropriate deal types and ad formats to meet a client's campaign requirements. Upon completion, users will be able to confidently navigate the Authorized Buyers program. ▼
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Course Feature
Cost:
Free
Provider:
Skillshop
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshop platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 06th, 2023]
This course provides an overview of the Authorized Buyers program and how to set up an account. Participants will learn how to adhere to the program policies and understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. Upon completion of this course, participants will be able to set up Authorized Buyer Program parent and child accounts, evaluate creatives for adherence to Authorized Buyer Program policies and submit creatives for approval, explain how to resubmit creatives that may have been disapproved initially, and evaluate and implement the appropriate deal types and ad formats that meet a client's campaign requirements.
[Applications]
After completing this course, participants will be able to set up Authorized Buyer Program parent and child accounts, evaluate creatives for adherence to Authorized Buyer Program policies and submit creatives for approval, explain how to resubmit creatives that may have been disapproved initially, and evaluate and implement the appropriate deal types and ad formats that meet a client's campaign requirements. This course provides a foundation for Authorized Buyers to apply their knowledge to their daily work.
[Career Paths]
1. Digital Advertising Manager: Digital advertising managers are responsible for creating, managing, and optimizing digital advertising campaigns for their clients. They must be knowledgeable in the latest digital advertising trends and technologies, and be able to develop strategies that will maximize the effectiveness of their campaigns.
2. Digital Media Buyer: Digital media buyers are responsible for researching, negotiating, and purchasing digital media space for their clients. They must be knowledgeable in the latest digital media trends and technologies, and be able to develop strategies that will maximize the effectiveness of their campaigns.
3. Programmatic Advertising Specialist: Programmatic advertising specialists are responsible for managing and optimizing programmatic advertising campaigns for their clients. They must be knowledgeable in the latest programmatic advertising trends and technologies, and be able to develop strategies that will maximize the effectiveness of their campaigns.
4. Social Media Strategist: Social media strategists are responsible for creating, managing, and optimizing social media campaigns for their clients. They must be knowledgeable in the latest social media trends and technologies, and be able to develop strategies that will maximize the effectiveness of their campaigns.
[Education Paths]
1. Bachelor's Degree in Business Administration: A Bachelor's Degree in Business Administration is a great way to gain the skills and knowledge needed to become an authorized buyer. This degree program covers topics such as accounting, finance, marketing, and management, which are all essential for understanding the complexities of the buying process. Additionally, this degree program will provide students with the opportunity to develop their communication and problem-solving skills, which are essential for successful negotiations.
2. Master's Degree in Business Analytics: A Master's Degree in Business Analytics is a great way to gain the skills and knowledge needed to become an authorized buyer. This degree program covers topics such as data analysis, predictive analytics, and machine learning, which are all essential for understanding the complexities of the buying process. Additionally, this degree program will provide students with the opportunity to develop their communication and problem-solving skills, which are essential for successful negotiations.
3. Master's Degree in Supply Chain Management: A Master's Degree in Supply Chain Management is a great way to gain the skills and knowledge needed to become an authorized buyer. This degree program covers topics such as logistics, inventory management, and procurement, which are all essential for understanding the complexities of the buying process. Additionally, this degree program will provide students with the opportunity to develop their communication and problem-solving skills, which are essential for successful negotiations.
4. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to gain the skills and knowledge needed to become an authorized buyer. This degree program covers topics such as search engine optimization, social media marketing, and digital advertising, which are all essential for understanding the complexities of the buying process. Additionally, this degree program will provide students with the opportunity to develop their communication and problem-solving skills, which are essential for successful negotiations.
The demand for authorized buyers is increasing as businesses become more reliant on digital marketing and e-commerce. As such, these degree paths are becoming increasingly popular and are expected to continue to grow in the coming years. With the right education and training, graduates of these degree paths will be well-equipped to take on the challenges of the modern digital marketplace.
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