Get Started With Digital Marketing
Gain the skills to stay ahead of the digital disruption and explore the value of digital marketing. Enrol now and get started with digital marketing. ▼
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Course Feature
Cost:
Free
Provider:
Futurelearn
Certificate:
Paid Certification
Language:
English
Start Date:
Self paced
Course Overview
❗The content presented here is sourced directly from Futurelearn platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course provides an overview of digital marketing and the challenges of digital disruption. Participants will learn about the key platforms and types of digital marketing, how to build a digital presence, and how digital technology is impacting and reshaping marketing and business operations. The course will also cover the transition from in-person to e-customers, the differences between e-consumer behaviour and traditional marketing consumer behaviour, and how to build online customer relationships. This course is suitable for business managers with a professional or personal interest in managing and implementing digital marketing, as well as those with a background in business (corporate or private) or relevant work experience.
[Applications]
Upon completion of this course, participants may wish to apply their knowledge to their own organisation by creating a digital marketing strategy, developing a digital presence, and understanding how to measure the success of their digital marketing efforts. They may also wish to explore further courses in digital marketing, such as SEO, PPC, and Social Media Marketing.
[Career Paths]
One job position path that this course could lead to is a Digital Marketing Manager. A Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The development trend for Digital Marketing Managers is to become more specialized in their field. As digital marketing continues to evolve, Digital Marketing Managers must stay up to date with the latest trends and technologies in order to remain competitive. They must also be able to develop and implement strategies that are tailored to their company’s specific needs. Additionally, they must be able to measure and analyze the success of their campaigns in order to make adjustments and improvements.
[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with a comprehensive understanding of the principles and practices of digital marketing, including the use of digital platforms, analytics, and customer relationship management. It will also cover topics such as digital marketing strategy, content marketing, search engine optimization, and social media marketing. Additionally, learners will gain an understanding of the latest trends in digital marketing and how to use them to their advantage. The degree will also provide learners with the skills and knowledge to develop and implement effective digital marketing campaigns. The development trend of this degree is to focus on the use of data-driven marketing techniques and the use of artificial intelligence to optimize digital marketing campaigns.
Course Provider
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