Google Analytics 4 Set Up & Conversion Tracking (Complete Beginners Guide)
This course provides a comprehensive guide to setting up and tracking conversions with Google Analytics 4. It covers the steps of setting up an account, configuring Google Tag Manager, setting up conversion events, and adding UTM parameters to Facebook Ads. It is an essential resource for anyone wanting to get the most out of their GA4 account. ▼
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Course Feature
Cost:
Free
Provider:
Youtube
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Youtube platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
00:00 - - Why You Need To Upgrade To GA4
- 2:43 - Step 1: Set Up Your GA4 Account
02:44 - - Step 2: Set up Google Tag Manager
09:17 - - Step 3: Configure GA4 Conversion Events
22:41 - - Step 4: Add UTM Parameters to Your Facebook Ads
25:56 - - Step 5: Set Up Cross-Domain Linking
- Step 6: Viewing Your Data in GA4
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
This course provides a comprehensive overview of Google Analytics 4 (GA4) set up and conversion tracking. It is designed for complete beginners and covers topics such as why you need to upgrade to GA4, how to set up your GA4 account, how to set up Google Tag Manager, how to configure GA4 conversion events, how to add UTM parameters to your Facebook Ads, how to set up cross-domain linking, and how to view your data in GA4. By the end of the course, participants will have a thorough understanding of the basics of GA4 set up and conversion tracking.
[Applications]
The application of this course can be seen in the ability to set up and track conversions in Google Analytics 4. After completing the course, users should be able to set up their GA4 account, configure GA4 conversion events, add UTM parameters to their Facebook Ads, set up cross-domain linking, and view their data in GA4. Additionally, users should be able to understand why they need to upgrade to GA4 and how to use Google Tag Manager.
[Career Paths]
1. Digital Marketing Analyst: Digital marketing analysts are responsible for analyzing data from various digital marketing channels, such as Google Analytics, to identify trends and insights that can be used to improve marketing campaigns. They also develop strategies to optimize campaigns and track performance. This role is becoming increasingly important as businesses move to digital marketing and need to understand how to best reach their target audiences.
2. Conversion Rate Optimization Specialist: Conversion rate optimization specialists are responsible for optimizing websites and campaigns to increase the number of conversions. They use data from analytics tools, such as Google Analytics, to identify areas of improvement and develop strategies to increase conversions. This role is becoming increasingly important as businesses look to maximize their return on investment from digital marketing campaigns.
3. Digital Advertising Manager: Digital advertising managers are responsible for managing digital advertising campaigns across multiple channels, such as Google Ads, Facebook Ads, and other platforms. They use data from analytics tools, such as Google Analytics, to identify trends and insights that can be used to optimize campaigns and track performance. This role is becoming increasingly important as businesses look to maximize their return on investment from digital advertising campaigns.
4. SEO Specialist: SEO specialists are responsible for optimizing websites and campaigns to increase organic search engine rankings. They use data from analytics tools, such as Google Analytics, to identify areas of improvement and develop strategies to increase rankings. This role is becoming increasingly important as businesses look to maximize their visibility in search engine results pages.
[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Business Analytics: This degree program focuses on the application of data analytics to business operations. It covers topics such as data mining, predictive analytics, and data visualization. Students learn how to use data to make informed decisions and develop strategies for businesses. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
2. Master of Science in Data Science: This degree program focuses on the development of data-driven solutions to complex problems. Students learn how to use data to identify patterns, develop models, and create insights. They also learn how to use data to create predictive models and develop strategies for businesses. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
3. Master of Science in Artificial Intelligence: This degree program focuses on the development of intelligent systems. Students learn how to use machine learning algorithms to create systems that can make decisions and solve problems. They also learn how to use data to create predictive models and develop strategies for businesses. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
4. Master of Science in Business Analytics: This degree program focuses on the application of data analytics to business operations. It covers topics such as data mining, predictive analytics, and data visualization. Students learn how to use data to make informed decisions and develop strategies for businesses. This degree is becoming increasingly popular as businesses recognize the value of data-driven decision-making.
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