Google Analytics Essential Training
Google Analytics Essential Training is a course that teaches users how to use Google Analytics to gain insights into their digital customers. It covers topics such as account creation, reporting fundamentals, and understanding who your customers are and how they found your website. With this course, users can better understand how their customers engage with their website. ▼
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Course Feature
Cost:
Free Trial
Provider:
LinkedIn Learning
Certificate:
No Information
Language:
English
Start Date:
Self Paced
Course Overview
❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
Google Analytics Essential Training provides an overview of the platform's features and capabilities. It explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. The course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Participants will learn how to set up and configure their Google Analytics account, create custom reports, and use the data to make informed decisions about their digital marketing strategy.
[Application]
The application of this course can be seen in the ability to use Google Analytics to gain insights into website visitors, their behavior, and the effectiveness of marketing campaigns. With this knowledge, businesses can make informed decisions about how to optimize their website and marketing efforts to better reach their target audience. Additionally, the course provides an understanding of how to use Google Analytics to track and measure the success of marketing campaigns, allowing businesses to make more informed decisions about their marketing strategies.
[Career Path]
One job position path that is recommended to learners of this course is a Digital Analytics Specialist. A Digital Analytics Specialist is responsible for collecting, analyzing, and interpreting data from digital sources such as websites, mobile applications, and social media platforms. They use this data to identify trends and insights that can be used to inform business decisions.
The development trend for this job position is to become more specialized in the use of analytics tools such as Google Analytics. As the digital landscape continues to evolve, Digital Analytics Specialists must stay up-to-date on the latest trends and technologies in order to provide the most accurate and actionable insights. Additionally, they must be able to communicate their findings in a clear and concise manner to stakeholders.
[Education Path]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with a comprehensive understanding of the digital marketing landscape, including the use of Google Analytics. Learners will gain an understanding of the fundamentals of digital marketing, including SEO, SEM, content marketing, and social media marketing. They will also learn how to use Google Analytics to track and analyze website performance, as well as how to interpret and use the data to inform marketing decisions.
The development trend of this degree is to focus on the use of data-driven marketing strategies. Learners will learn how to use data to inform their marketing decisions, as well as how to use Google Analytics to track and analyze website performance. They will also gain an understanding of the latest trends in digital marketing, such as artificial intelligence, machine learning, and predictive analytics. This degree will also provide learners with the skills to develop and implement effective digital marketing campaigns.
Course Syllabus
Introduction
Understanding your digital customers with Google Analytics
Digital analytics and key concepts
Which version of Google Analytics should you use?
Course Provider
Provider LinkedIn Learning's Stats at AZClass
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