Google Analytics GA4 GTM How to improve your marketing?
This class focuses on Google Analytics and its integration with Google Tag Manager and GA4. Participants will learn how to track website traffic, analyze user behavior, and use this data to improve their marketing efforts. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 29th, 2023]
This course provides users with the knowledge and skills to use Google Analytics and Google Ads to measure and improve their online marketing performance.
Possible Development Paths include becoming a digital marketing specialist, a web analytics specialist, or a Google Ads or Google Analytics certified professional.
Learning Suggestions for learners include taking courses in SEO, PPC advertising, content marketing, SERM, email marketing, and other areas of digital marketing. Additionally, learners should consider obtaining certifications in Google Analytics and Google Ads.
[Applications]
participants will be able to apply their knowledge of Google Analytics GA4 GTM to improve their marketing performance. They will be able to make decisions based on data, link their Google Analytics and Google Ads accounts, customize goals and events, understand reach, conversion, and transactional analytics metrics, set up data transfers for advertising costs, create and understand automatic custom reports, configure custom alerts, customize segments, customize filters, and set up calculated indicators. Participants will also receive a Google Analytics certification from Udemy and lifetime access to the course and its updates.
[Career Paths]
Job Position Paths:
1. Digital Marketing Strategist: Digital marketing strategists are responsible for developing and executing marketing strategies that will help businesses reach their goals. They use data from web analytics tools such as Google Analytics to identify trends and opportunities, and then create campaigns to capitalize on them. They also monitor the performance of campaigns and make adjustments as needed. The demand for digital marketing strategists is growing as businesses become more reliant on digital marketing to reach their target audiences.
2. Digital Advertising Manager: Digital advertising managers are responsible for creating and managing digital advertising campaigns. They use web analytics tools such as Google Analytics to track the performance of campaigns and make adjustments as needed. They also work with other departments to ensure that campaigns are properly integrated into the overall marketing strategy. The demand for digital advertising managers is growing as businesses become more reliant on digital advertising to reach their target audiences.
3. Web Analytics Specialist: Web analytics specialists are responsible for analyzing data from web analytics tools such as Google Analytics to identify trends and opportunities. They use this data to create reports and make recommendations to improve the performance of websites and digital marketing campaigns. The demand for web analytics specialists is growing as businesses become more reliant on data-driven decisions to reach their goals.
4. SEO Specialist: SEO specialists are responsible for optimizing websites and digital marketing campaigns to improve their visibility in search engine results. They use web analytics tools such as Google Analytics to track the performance of campaigns and make adjustments as needed. The demand for SEO specialists is growing as businesses become more reliant on organic search engine traffic to reach their target audiences.
[Education Paths]
Recommended Degree Paths:
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement effective digital marketing strategies. Students will learn about the latest trends in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. This degree program is ideal for those looking to pursue a career in digital marketing or related fields.
2. Master of Science in Digital Analytics: This degree program focuses on the use of data and analytics to inform digital marketing decisions. Students will learn how to use data to optimize campaigns, measure performance, and identify opportunities for improvement. This degree program is ideal for those looking to pursue a career in digital analytics or related fields.
3. Master of Science in Business Analytics: This degree program focuses on the use of data and analytics to inform business decisions. Students will learn how to use data to optimize operations, measure performance, and identify opportunities for improvement. This degree program is ideal for those looking to pursue a career in business analytics or related fields.
4. Master of Science in Data Science: This degree program focuses on the use of data and analytics to inform decisions across a variety of industries. Students will learn how to use data to optimize processes, measure performance, and identify opportunities for improvement. This degree program is ideal for those looking to pursue a career in data science or related fields.
Pros & Cons
Expert instructor and easy to apply content.
Valuable insights for data driven decision making.
Useful for new data analysts.
Poor video and audio synergy.
Outdated for GA4.
Lack of practical detail.
Course Provider
Provider Udemy's Stats at AZClass
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