Google SEO Fundamentals
Google SEO fundamentals provide a comprehensive understanding of search engine algorithms and how they affect organic search results and websites. Learn the key elements for creating an effective SEO strategy, such as selecting keywords, performing keyword research, understanding consumer psychology and search behavior, and conducting on-page SEO analysis. Get the knowledge you need to optimize your website and improve your search rankings. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
10th Jul, 2023
Course Overview
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Updated in [June 30th, 2023]
This course provides an overview of Google SEO fundamentals. Participants will gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, the course will cover the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. By the end of the course, participants will have a better understanding of how to optimize their website for search engine visibility.
[Applications]
The application of this course can be seen in the development of an effective SEO strategy. After taking this course, individuals will be able to select keywords and perform keyword research, understand consumer psychology and search behavior, and conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. Additionally, they will be able to use the knowledge gained to create content that is optimized for search engines and to monitor and adjust their SEO strategy as needed.
[Career Paths]
Job Position Path: SEO Specialist
SEO Specialists are responsible for optimizing websites and webpages to increase their visibility and ranking in search engine results. They use a variety of techniques, such as keyword research, content optimization, link building, and technical SEO, to improve a website’s visibility and ranking. SEO Specialists must have a deep understanding of search engine algorithms and how they affect organic search results. They must also have a good understanding of consumer psychology and search behavior.
The development trend of SEO Specialists is to stay up-to-date with the latest search engine algorithms and trends. They must also be able to identify and implement new strategies to improve a website’s visibility and ranking. Additionally, SEO Specialists must be able to analyze data and use it to make informed decisions about SEO strategies. As search engine algorithms become more complex, SEO Specialists must be able to adapt and stay ahead of the curve.
[Education Paths]
Recommended Educational Path:
For those interested in pursuing a degree in SEO, a Bachelor's degree in Digital Marketing or a related field is recommended. This degree will provide a comprehensive understanding of the fundamentals of digital marketing, including SEO, content marketing, social media marketing, and more. Additionally, courses in web design, analytics, and coding will provide a strong foundation for a successful career in SEO.
The development trend for SEO is rapidly changing, as search engines are constantly updating their algorithms to provide the best user experience. As such, it is important for those pursuing a degree in SEO to stay up to date on the latest trends and technologies. Additionally, courses in data analysis, machine learning, and artificial intelligence will be increasingly important for those looking to stay ahead of the curve.
Course Provider
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