How To Use TIKTOK For Business (Beginner to Advanced)
This course provides a comprehensive guide to using TikTok for business, from beginner to advanced. It covers topics such as effective marketing strategies to increase traffic, followers, likes, shares, sales and conversions, helping businesses to grow and succeed. ▼
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Course Feature
Cost:
Free Trial
Provider:
Skillshare
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
(Please note the following content is from the official provider.)
Requirements
Desire to use TikTok and social media to promote your business
Description
Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business.
The TikTok social media platform has seen explosive growth over the last two years.
It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.
To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
============================
WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement.
TikTok is a powerful, "short & sweet" social broadcasting platform that can play a very significant and positive role in any business' online marketing strategy.
Advertising on TikTok could be one of the most impactful decisions you make in your business' online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.
============================
WHO THIS COURSE IS FOR
If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level.
After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.
============================
HOW THE COURSE IS STRUCTURED
The course first gives you solid TikTok marketing fundamentals. After that, the course discusses various TikTok marketing strategies.
Learn the in's-and-out's of TikTok.
What Is TikTok all about?
Signing Up For TikTok
TikTok Walkthrough
Switching Your TikTok Personal Account Into a TikTok Pro Account
Branding Your TikTok Profile For Business
Creating Your First TikTok Video
Using "Discover" as a Powerful Marketing Tool
Creating A Hashtag Challenge
Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platforms
How Businesses Use TikTok In the Real World
Tips For Setting Up A Profitable Influencer Marketing Campaign For TikTok
Best TikTok Video Ideas To Boost Your Brand
Encouraging TikTok Users To Generate Content For Your Brand
Running A Contest or Sweepstakes On TikTok The Right Way
Best TikTok Marketing Strategies To Increase Followers
TikTok Marketing Do's And Don'ts
TikTok Marketing Premium Tools And Services To Consider
TikTok Marketing Success Stories
TikTok Marketing Frequently Asked Questions
Campaign objectives
Ad groups & targeting
Campaign setup
Campaign editing and optimization
TikTok Ads policies & best practices
Measurement and analytics
Best Practices For Using TikTok
============================
RESOURCES
Videos
https://www.youtube.com/watch?v=l8SPUDXLpqQ
https://www.youtube.com/watch?v=Fr1GZFI2c8w
https://www.youtube.com/watch?v=w4v-BcAs3Z4
https://www.youtube.com/watch?v=LzoKC2yq5rg
https://www.youtube.com/watch?v=b5tt8IyB53w
Tools & Services
https://brand24.com/blog/monitor-hashtag-performance/
https://lightmv.com/es/
http://www.inshot.com/
https://pentos.co/
http://funimate.com/
Additional Informtion
https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok
https://influencermarketinghub.com/tiktok-marketing-for-beginners-a-marketers-guide-to- advertising-on-tiktok/
https://www.socialmediatoday.com/news/tiktoks-turning-user-submitted-content-into-ads- without-user-knowledge/564518/
Blog Posts
https://fangdigital.com/using-tiktok-to-promote-your-business/
https://vidooly.com/blog/tiktok-marketing-for-business/
https://mediakix.com/blog/tik-tok-trends/
https://brand24.com/blog/tiktok-marketing/
https://www.socialmediaexaminer.com/how-to-get-started-with-tiktok-guide-marketers/
Forum Chats
https://www.warriorforum.com/learn-forum/1395857-instagram-copying-tiktoks-key- features.html
https://www.warriorforum.com/social-media/1398094-can-you-promote-your-business- tiktok.html
https://www.quora.com/How-do-you-use-TikTok-to-market-your-business
https://www.businessadviceforum.com/threads/how-do-tiktok-users-earn-money.83515/
https://www.askprob.com/forums/topic/how-to-earn-money-from-tiktok/
Affiliate Products
https://mrmakemoney.com/make-money-online-tiktok/
https://www.quora.com/Can-TikTok-be-used-for-affiliate-marketing
https://howtomusically.com/affiliate/
https://www.techjunkie.com/make-money-tik-tok/
https://yhonglacson.com/how-to-earn-money-on-tik-tok/
Webinars
https://www.youtube.com/watch?v=A7iyRh28NPw
https://www.youtube.com/watch?v=MeGJZx2U5ZQ
https://daxueconsulting.com/tiktok-marketing/
https://www.youtube.com/watch?v=xqDPiA1EcNM
https://www.youtube.com/watch?v=yRwgxpWtUC8
Infographics
https://www.business2community.com/infographics/how-to-use-tiktok-in-your-marketing-strategy-infographic-02207315
https://www.pinterest.com/pin/277534395773650099/
https://mediakix.com/blog/tik-tok-user-growth-infographic/
https://www.reddit.com/r/Infographics/comments/cx4thg/why_influencer_marketing_on_tiktok_ is_the_new_big/
https://aritic.com/blog/aritic-pinpoint/tiktok-growth/
Case Studies
https://mediakix.com/blog/tik-tok-influencer-marketing-case-study-instagram/
https://theinfluencermarketingfactory.com/best-tiktok-case-studies-top-influencer-marketing-campaigns-updated-2019/
https://www.goviralinatiktok.com/blog-1
https://neoreach.com/case-studies/tik-tok/
https://growthhackers.com/articles/best-tiktok-case-studies-top-influencer-marketing-campaigns- updated-2019
Facts
https://mediakix.com/blog/top-tik-tok-statistics-demographics/
https://www.oberlo.com/blog/tiktok-statistics
https://www.konstructdigital.com/social-media/tiktok-stats-roundup-2019/
https://www.businessofapps.com/data/tik-tok-statistics/
============================
YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and
I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands
throughout my career.
I'm fortunate to have over
100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the
Success Story Podcast
(1m+ downloads),
author of the
ROI Overload Newsletter
(with 30k subs and counting)
, founder of
ROI Overload
,
a Sales & Marketing Community.
(250k Followers)
Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
Requirements
Desire to use TikTok and social media to promote your business
Description
Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business.
The TikTok social media platform has seen explosive growth over the last two years.
It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.
To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.
============================
WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE
By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement.
TikTok is a powerful, "short & sweet" social broadcasting platform that can play a very significant and positive role in any business' online marketing strategy.
Advertising on TikTok could be one of the most impactful decisions you make in your business' online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.
============================
WHO THIS COURSE IS FOR
If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level.
After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok.
============================
HOW THE COURSE IS STRUCTURED
The course first gives you solid TikTok marketing fundamentals. After that, the course discusses various TikTok marketing strategies.
Learn the in's-and-out's of TikTok.
What Is TikTok all about?
Signing Up For TikTok
TikTok Walkthrough
Switching Your TikTok Personal Account Into a TikTok Pro Account
Branding Your TikTok Profile For Business
Creating Your First TikTok Video
Using "Discover" as a Powerful Marketing Tool
Creating A Hashtag Challenge
Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platforms
How Businesses Use TikTok In the Real World
Tips For Setting Up A Profitable Influencer Marketing Campaign For TikTok
Best TikTok Video Ideas To Boost Your Brand
Encouraging TikTok Users To Generate Content For Your Brand
Running A Contest or Sweepstakes On TikTok The Right Way
Best TikTok Marketing Strategies To Increase Followers
TikTok Marketing Do's And Don'ts
TikTok Marketing Premium Tools And Services To Consider
TikTok Marketing Success Stories
TikTok Marketing Frequently Asked Questions
Campaign objectives
Ad groups & targeting
Campaign setup
Campaign editing and optimization
TikTok Ads policies & best practices
Measurement and analytics
Best Practices For Using TikTok
============================
RESOURCES
Videos
https://www.youtube.com/watch?v=l8SPUDXLpqQ
https://www.youtube.com/watch?v=Fr1GZFI2c8w
https://www.youtube.com/watch?v=w4v-BcAs3Z4
https://www.youtube.com/watch?v=LzoKC2yq5rg
https://www.youtube.com/watch?v=b5tt8IyB53w
Tools & Services
https://brand24.com/blog/monitor-hashtag-performance/
https://lightmv.com/es/
http://www.inshot.com/
https://pentos.co/
http://funimate.com/
Additional Informtion
https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok
https://influencermarketinghub.com/tiktok-marketing-for-beginners-a-marketers-guide-to- advertising-on-tiktok/
https://www.socialmediatoday.com/news/tiktoks-turning-user-submitted-content-into-ads- without-user-knowledge/564518/
Blog Posts
https://fangdigital.com/using-tiktok-to-promote-your-business/
https://vidooly.com/blog/tiktok-marketing-for-business/
https://mediakix.com/blog/tik-tok-trends/
https://brand24.com/blog/tiktok-marketing/
https://www.socialmediaexaminer.com/how-to-get-started-with-tiktok-guide-marketers/
Forum Chats
https://www.warriorforum.com/learn-forum/1395857-instagram-copying-tiktoks-key- features.html
https://www.warriorforum.com/social-media/1398094-can-you-promote-your-business- tiktok.html
https://www.quora.com/How-do-you-use-TikTok-to-market-your-business
https://www.businessadviceforum.com/threads/how-do-tiktok-users-earn-money.83515/
https://www.askprob.com/forums/topic/how-to-earn-money-from-tiktok/
Affiliate Products
https://mrmakemoney.com/make-money-online-tiktok/
https://www.quora.com/Can-TikTok-be-used-for-affiliate-marketing
https://howtomusically.com/affiliate/
https://www.techjunkie.com/make-money-tik-tok/
https://yhonglacson.com/how-to-earn-money-on-tik-tok/
Webinars
https://www.youtube.com/watch?v=A7iyRh28NPw
https://www.youtube.com/watch?v=MeGJZx2U5ZQ
https://daxueconsulting.com/tiktok-marketing/
https://www.youtube.com/watch?v=xqDPiA1EcNM
https://www.youtube.com/watch?v=yRwgxpWtUC8
Infographics
https://www.business2community.com/infographics/how-to-use-tiktok-in-your-marketing-strategy-infographic-02207315
https://www.pinterest.com/pin/277534395773650099/
https://mediakix.com/blog/tik-tok-user-growth-infographic/
https://www.reddit.com/r/Infographics/comments/cx4thg/why_influencer_marketing_on_tiktok_ is_the_new_big/
https://aritic.com/blog/aritic-pinpoint/tiktok-growth/
Case Studies
https://mediakix.com/blog/tik-tok-influencer-marketing-case-study-instagram/
https://theinfluencermarketingfactory.com/best-tiktok-case-studies-top-influencer-marketing-campaigns-updated-2019/
https://www.goviralinatiktok.com/blog-1
https://neoreach.com/case-studies/tik-tok/
https://growthhackers.com/articles/best-tiktok-case-studies-top-influencer-marketing-campaigns- updated-2019
Facts
https://mediakix.com/blog/top-tik-tok-statistics-demographics/
https://www.oberlo.com/blog/tiktok-statistics
https://www.konstructdigital.com/social-media/tiktok-stats-roundup-2019/
https://www.businessofapps.com/data/tik-tok-statistics/
============================
YOUR TEACHER - SCOTT D. CLARY
As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.
On a professional level, I've worked within all size companies, and
I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands
throughout my career.
I'm fortunate to have over
100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.
I'm the host of the
Success Story Podcast
(1m+ downloads),
author of the
ROI Overload Newsletter
(with 30k subs and counting)
, founder of
ROI Overload
,
a Sales & Marketing Community.
(250k Followers)
Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.
I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary
Pros & Cons
Quick overview of tools and functionality.
Better than most TikTok courses.
Useful course for beginners.
Basic content.
Instruction was boring.
Waste of time.
Course Provider
Provider Skillshare's Stats at AZClass
Discussion and Reviews
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