Identifying Attracting and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. This course will help you understand the current digital business environment, develop an audience persona, identify strategies to attract and engage your audience online, review an e-commerce experience, and compare social networks to develop a social media strategy. Start building your digital marketing plan today! ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
17th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
This course, Identifying, Attracting, and Growing Your Digital Audience, is the first course in the E-Marketing Specialization. It provides an introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. Participants will explore strategies to identify, grow, and maintain an online audience to help achieve their marketing goals.
The course activities are designed to guide participants through different sections of a digital marketing plan. The learning goals for this course are to recognize the current landscape of the digital business environment, develop an audience persona based on a target audience, identify strategies to define, attract, and engage their audience online, review an e-commerce experience and discuss how to improve customer experience, and compare social networks and develop a social media strategy designed to meet their marketing goals and objectives.
Participants are highly encouraged to use this course experience to begin building a digital marketing plan for their current or future business.
[Applications]
Upon completion of this course, participants are encouraged to apply the knowledge gained to create a digital marketing plan for their current or future business. This plan should include strategies to identify, attract, and engage their target audience online. Additionally, participants should review their e-commerce experience and develop a social media strategy designed to meet their marketing goals and objectives.
[Career Paths]
One job position path that is recommended for learners of this course is Digital Marketing Manager. A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They must have a deep understanding of the digital landscape, including social media, search engine optimization (SEO), and content marketing. They must also be able to analyze data and metrics to measure the success of their campaigns.
The development trend for Digital Marketing Managers is to become more specialized in their field. As digital marketing continues to evolve, Digital Marketing Managers must stay up to date on the latest trends and technologies in order to be successful. They must also be able to develop and execute strategies that are tailored to their target audience. Additionally, they must be able to use data and analytics to measure the success of their campaigns and make adjustments as needed.
[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with the knowledge and skills necessary to develop and implement effective digital marketing strategies. The degree will cover topics such as digital marketing fundamentals, digital analytics, search engine optimization, content marketing, social media marketing, and more. Learners will also gain experience in developing and managing digital campaigns, creating and optimizing digital content, and using digital tools to measure and analyze the effectiveness of their campaigns.
The development trend of digital marketing degrees is to focus on the latest technologies and strategies. This includes topics such as artificial intelligence, machine learning, data science, and blockchain. Additionally, the degree will focus on the ethical implications of digital marketing and the importance of data privacy and security. As digital marketing continues to evolve, the degree will also focus on emerging trends such as voice search, augmented reality, and virtual reality.
Course Provider
Provider Coursera's Stats at AZClass
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