Introduction to Community Management
This online course is designed to help learners understand the role of a community manager, including their daily tasks and responsibilities. Participants will explore the digital ecosystem of community management, learning the commonly used terms and how to analyze competitors and conversations taking place in their category or sector. The course also covers creating a content calendar, using social media management tools, and analyzing metrics for effective community management. By the end of the course, learners will be equipped with the skills to build, manage, and run a brand's community on social media effectively. ▼
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Course Feature
Cost:
Paid
Provider:
Domestika
Certificate:
No Information
Language:
English
Course Overview
❗The content presented here is sourced directly from Domestika platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [April 26th, 2023]
This course, Introduction to Community Management, provides an overview of the role of a community manager and the type of work they do on brands' social media accounts. It covers the daily tasks of a community manager, the various types of CMs, and what is needed to become one. It also dives into the digital ecosystem of community management, teaching the most commonly used terms in this field, how Google classifies content, and what each social media platform is for.
The course also covers how to learn about and analyze what competitors are doing to capture the attention of consumers, how to identify the main conversations taking place in a category or sector, and how to perform a gap analysis to efficiently meet audience expectations. It also explains how to create a content calendar step by step, how to use social media management tools, and how to capitalize on opportunities in real time for the benefit of a brand. Additionally, it explains where to find the qualitative and quantitative reports to analyze the metrics of work and provides recommendations on account security.
By the end of the course, students will have the knowledge and skills to build, manage, and run a brand's community on social media and become a community manager.
[Applications]
After completing this course, students will be able to apply their knowledge of community management to create and manage a brand's community on social media. They will be able to identify the main conversations taking place in their sector, create a content calendar, use social media management tools, and analyze the metrics of their work. Additionally, they will be able to capitalize on opportunities in real time for the benefit of their brand and ensure account security.
[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for creating and managing a brand's presence on social media platforms. They are responsible for creating content, engaging with followers, and monitoring analytics to ensure that the brand is reaching its desired audience. This job is becoming increasingly important as more and more businesses are turning to social media to reach their customers. As the demand for social media managers grows, so does the need for professionals with the skills to effectively manage a brand's presence on social media.
2. Content Strategist: Content Strategists are responsible for creating and managing content for a brand. They are responsible for creating content that is engaging, informative, and relevant to the brand's target audience. Content Strategists must be able to identify the needs of the target audience and create content that meets those needs. As the demand for content strategists grows, so does the need for professionals with the skills to create and manage content that is both engaging and effective.
3. Digital Marketer: Digital Marketers are responsible for creating and managing digital marketing campaigns for a brand. They are responsible for creating campaigns that are effective and engaging, as well as for monitoring analytics to ensure that the campaigns are reaching the desired audience. As the demand for digital marketers grows, so does the need for professionals with the skills to create and manage effective digital marketing campaigns.
4. Community Manager: Community Managers are responsible for managing a brand's presence on social media platforms. They are responsible for creating content, engaging with followers, and monitoring analytics to ensure that the brand is reaching its desired audience. As the demand for community managers grows, so does the need for professionals with the skills to effectively manage a brand's presence on social media.
[Education Paths]
1. Bachelor's Degree in Communications: A Bachelor's Degree in Communications is a great way to get started in the field of community management. This degree will provide you with the skills and knowledge necessary to understand the fundamentals of communication, including public relations, media relations, and digital media. Additionally, you will learn how to create and manage content for social media platforms, as well as how to analyze and interpret data. As the field of community management continues to grow, so does the need for professionals with a strong understanding of communication.
2. Master's Degree in Digital Marketing: A Master's Degree in Digital Marketing is a great way to further your knowledge and skills in the field of community management. This degree will provide you with the skills and knowledge necessary to understand the fundamentals of digital marketing, including search engine optimization, content marketing, and social media marketing. Additionally, you will learn how to create and manage content for social media platforms, as well as how to analyze and interpret data. As the field of community management continues to grow, so does the need for professionals with a strong understanding of digital marketing.
3. Master's Degree in Social Media Management: A Master's Degree in Social Media Management is a great way to further your knowledge and skills in the field of community management. This degree will provide you with the skills and knowledge necessary to understand the fundamentals of social media management, including content creation, analytics, and engagement. Additionally, you will learn how to create and manage content for social media platforms, as well as how to analyze and interpret data. As the field of community management continues to grow, so does the need for professionals with a strong understanding of social media management.
4. Master's Degree in Digital Media: A Master's Degree in Digital Media is a great way to further your knowledge and skills in the field of community management. This degree will provide you with the skills and knowledge necessary to understand the fundamentals of digital media, including web design, video production, and digital advertising. Additionally, you will learn how to create and manage content for social media platforms, as well as how to analyze and interpret data. As the field of community management continues to grow, so does the need for professionals with a strong understanding of digital media.
Course Syllabus
What does a community manager do?
Daily tasks of a CM
Digital glossary
Course Provider
Provider Domestika's Stats at AZClass
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