Marketing in an Analog World
The Digital Revolution has changed the way products are created, promoted, distributed, and consumed. But even in this digital age, over 90% of sales still take place in analog stores. This course examines how the Digital Revolution has impacted marketing in an analog world. Through interactive activities, you'll learn the key differences between the analog and digital worlds, and explore the implications for both marketers and consumers. Discover how the Digital Revolution has impacted the analog world in four ways: domination, resistance, synergy, and transformation. Join Gies College of Business' suite of online programs and leverage your Coursera work if accepted into a degree program. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
20th Aug, 2021
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
This course, Marketing in an Analog World, provides an overview of the impact of the Digital Revolution on the analog world. Students will gain an understanding of the key differences between the analog and the digital, and explore four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation. Additionally, students will explore the implications of the analog world for both marketers and consumers. The learning approach is highly interactive, with students engaging in a variety of hands-on activities and participating as a member of a rich learning community. Upon completion of the course, students will have a better understanding of the impact of the Digital Revolution on the analog world.
[Application]
Upon completion of this course, participants can apply their knowledge to better understand the impact of the Digital Revolution on the analog world. They can use this knowledge to develop strategies for marketing in an analog world, as well as to identify opportunities for leveraging the digital world to create value for their customers. Additionally, participants can use this course to gain a better understanding of the implications of the Digital Revolution for both marketers and consumers.
[Career Path]
The career path recommended to learners of this course is a Marketing Manager in an Analog World. A Marketing Manager in an Analog World is responsible for developing and executing marketing strategies that are tailored to the physical world. This includes creating campaigns that target physical stores, developing promotional materials for physical stores, and managing relationships with physical store owners. Additionally, they must be able to understand the impact of the digital revolution on the analog world and be able to develop strategies that take advantage of the opportunities presented by the digital revolution.
The development trend for this job position is to become increasingly specialized in the physical world. As the digital revolution continues to impact the analog world, marketing managers must be able to understand the implications of this revolution and develop strategies that take advantage of the opportunities presented by the digital revolution. Additionally, they must be able to develop strategies that are tailored to the physical world, such as creating campaigns that target physical stores, developing promotional materials for physical stores, and managing relationships with physical store owners.
[Education Path]
The recommended educational path for learners is to pursue a degree in marketing. This degree will provide learners with the knowledge and skills necessary to understand the key differences between the analog and digital worlds, examine the four ways in which the analog world has been affected by the digital revolution, and explore the implications of the analog world for both marketers and consumers. The degree will also provide learners with the opportunity to develop their skills in areas such as market research, consumer behavior, digital marketing, and strategic marketing. Additionally, the degree will provide learners with the opportunity to gain a deeper understanding of the current trends in the marketing industry and the potential for future growth. As the digital revolution continues to shape the marketing industry, the degree will also provide learners with the opportunity to stay up-to-date with the latest developments and trends in the industry.
Course Provider
Provider Coursera's Stats at AZClass
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