Measure and Optimize Social Media Marketing Campaigns
This course provides the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your campaigns, assess advertising effectiveness, and optimize campaigns with split testing. Understand how to measure ROI and communicate results to others. Analyze dashboards, implement A/B tests, and present findings to teams. No marketing experience needed, but basic internet navigation skills and a Facebook/Instagram account are helpful. Followed by the Capstone course and exam for certification. ▼
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Course Feature
Cost:
Free
Provider:
Coursera
Certificate:
Paid Certification
Language:
English
Start Date:
17th Jul, 2023
Course Overview
❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [June 30th, 2023]
What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include the ability to analyze dashboards and evaluate ROI from social media marketing efforts, understanding different techniques used to optimize marketing campaigns such as attribution and marketing mix models, implementing A/B tests to optimize campaigns, and presenting and communicating the results of campaigns to a team. Additionally, learners will learn how to assess advertising effectiveness through lift studies, optimize campaigns with split testing, understand how advertising effectiveness is measured across platforms and devices, evaluate the ROI of marketing efforts, and effectively communicate social media marketing results to others in the company.
How does this course contribute to professional growth?
The course "Measure and Optimize Social Media Marketing Campaigns" contributes to professional growth by providing learners with the skills to optimize their social media marketing efforts. It teaches them how to evaluate and interpret the results of their advertising campaigns, assess advertising effectiveness through lift studies, and optimize campaigns with split testing. Additionally, the course covers how advertising effectiveness is measured across platforms and devices, how to evaluate the ROI of marketing, and how to effectively communicate social media marketing results to others in the company. By the end of the course, learners will be able to analyze dashboards and evaluate ROI, understand different optimization techniques, implement A/B testing, and present campaign results to a team. This course is designed for individuals who want to learn how to analyze campaign marketing results, optimize campaigns, and effectively communicate findings to their teams. Prior marketing experience is not required, but basic internet navigation skills and a willingness to participate and connect on social media are necessary. Having a Facebook or Instagram account is helpful, and ideally, learners have already completed the four previous courses in the program. This course is a part of the Meta Social Media Marketing Professional Certificate program, which concludes with the Meta Social Media Marketing Capstone course and the Digital Marketing Associate Certification Exam.
Is this course suitable for preparing further education?
The course "Measure and Optimize Social Media Marketing Campaigns" is suitable for individuals who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners do not need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. It is helpful to have a Facebook or Instagram account, and ideally, learners have already completed the four previous courses in this program. This course is part of a certification program, and it will be followed by the Meta Social Media Marketing Capstone course.
Course Syllabus
Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.Pros & Cons
Informative course with valuable information.
Changes perception about social media marketing campaigns.
Provides valuable insights and sharing of value.
Covers new trends and news of digital marketing.
Provides tools and advice for creativity and personal growth.
Offers great inputs on metrics to measure ad effectiveness.
Teaches measuring, optimizing, experimenting, and presenting results.
Challenging for those with weak math skills.
No specific disadvantages mentioned in the reviews.
Course Provider
Provider Coursera's Stats at AZClass
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