Online Business: Digital Marketing for Success

Course Overview

This free online course, Online Business: Digital Marketing for Success, will introduce learners to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. Learners will go on a customer journey together, to discover how people use digital to search, engage, review and buy. They will learn how to create a digital marketing strategy, explore digital marketing tools, and understand the opportunities each presents, to form part of a compelling digital marketing campaign. By the end of the course, learners will have a better understanding of digital marketing and the opportunities it presents for online business, the importance of a digital marketing strategy, the different forms of digital marketing and best application of each, how to create the digital customer journey, how to prepare for developing content, and how to design measurement and analytics. Expert online business advice will be provided by academics from the College of Business and the Business Enterprise Unit, as well as successful online entrepreneurs. This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing. No digital marketing skills are necessary.

[Applications]
Upon completion of this course, learners can apply the knowledge and skills acquired to create a digital marketing strategy for their own online business. They can use the step-by-step guide to create their own digital marketing strategy, explore digital marketing tools, and develop components of a campaign to get their online business noticed. Learners can also use the expert online business advice to help them run their own digital marketing campaigns.

[Career Paths]

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One job position path that is recommended to learners of this course is Digital Marketing Manager. Digital Marketing Managers are responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

The development trend for Digital Marketing Managers is to become more specialized in their field. As digital marketing continues to evolve, Digital Marketing Managers must stay up-to-date on the latest trends and technologies in order to effectively manage campaigns. They must also be able to analyze data and use it to optimize campaigns and maximize ROI. Additionally, Digital Marketing Managers must be able to work with other departments, such as sales and customer service, to ensure that all marketing efforts are aligned with the company's overall goals.

[Education Paths]

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The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with a comprehensive understanding of the principles and practices of digital marketing, including the development of digital marketing strategies, the use of digital marketing tools, and the evaluation of digital marketing campaigns. The degree will also cover topics such as search engine optimization, content marketing, social media marketing, email marketing, and analytics. Additionally, learners will gain an understanding of the customer journey and how to create content that engages and retains customers.

The development trend of digital marketing degrees is to focus on the practical application of digital marketing principles and practices. This includes the use of digital marketing tools, the development of digital marketing strategies, and the evaluation of digital marketing campaigns. Additionally, the degree will focus on the customer journey and how to create content that engages and retains customers. Furthermore, the degree will cover topics such as search engine optimization, content marketing, social media marketing, email marketing, and analytics.