Online Marketing Strategies
This course provides an overview of online marketing strategies, exploring how businesses can leverage the internet to reach a global audience. It covers topics such as value chain transformation, e-commerce, and digital marketing, helping businesses to maximize their online presence and increase their profits. ▼
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Course Feature
Cost:
Free
Provider:
Edx
Certificate:
Paid Certification
Language:
English
Start Date:
15th Aug, 2023
Course Overview
❗The content presented here is sourced directly from Edx platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 05th, 2023]
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today's business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
Learning value 1: You will gain a comprehensive understanding of the fundamentals of online marketing, including the use of e-marketing tools, segmentation, targeting, positioning, differentiation, consumer exchange process, product, pricing, distribution and communication marketing functions, and the role of social media in the marketing context. You will also learn how to use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
Learning value 2: You will gain an understanding of how marketing online differs from traditional marketing, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today's business world.
Learning value 3: You will gain the critical skills needed to be successful in the digital landscape, which is fast-paced and continually changing.
Learning value 4: You will have the opportunity to earn a Verified Certificate in each of the five courses, and qualify for the MicroMasters Credential in Marketing in a Digital World.
[Applications]
Upon completion of this course, students will be able to apply the knowledge and skills acquired to develop and implement effective online marketing strategies. They will be able to use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies, and understand the role of social media in the marketing context. Additionally, students will be able to analyse the online consumer exchange process and its outcomes, and evaluate product, pricing, distribution and communication marketing functions in a firm's internet marketing strategy.
[Career Paths]
Job Position Paths:
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Digital marketing managers must have a strong understanding of current marketing tools and strategies and be able to analyze customer behavior data.
2. Social Media Manager: Social media managers are responsible for planning, implementing, managing and monitoring company's social media strategy in order to increase brand awareness, improve marketing efforts and increase sales. They must have a strong understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
3. Content Marketing Manager: Content marketing managers are responsible for developing, implementing and managing content marketing strategies to drive traffic, acquire leads and customers. They must have a strong understanding of the target audience and be able to create content that is relevant and engaging. They must also be able to analyze and optimize content for maximum reach and engagement.
Developing Trends:
1. Automation: Automation is becoming increasingly important in digital marketing as it allows marketers to save time and resources while still achieving their desired results. Automation tools such as chatbots, email marketing platforms, and marketing automation software are becoming more popular and are being used to streamline and optimize digital marketing campaigns.
2. Artificial Intelligence: Artificial intelligence (AI) is becoming increasingly important in digital marketing as it allows marketers to automate tasks and make decisions based on data. AI can be used to optimize campaigns, personalize content, and analyze customer behavior data.
3. Personalization: Personalization is becoming increasingly important in digital marketing as it allows marketers to tailor content and messaging to individual customers. Personalization tools such as customer segmentation, dynamic content, and predictive analytics are becoming more popular and are being used to create more personalized experiences for customers.
[Education Paths]
Three degree paths that are recommended for learners of this course are:
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills needed to develop and implement effective digital marketing strategies. Students will learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They will also gain an understanding of how to measure and analyze the success of their campaigns.
2. Master of Science in Digital Marketing: This degree program provides students with an in-depth understanding of digital marketing principles and strategies. Students will learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They will also gain an understanding of how to measure and analyze the success of their campaigns.
3. Doctor of Philosophy in Digital Marketing: This degree program provides students with an advanced understanding of digital marketing principles and strategies. Students will learn about the latest trends in digital marketing, including search engine optimization, social media marketing, content marketing, and more. They will also gain an understanding of how to measure and analyze the success of their campaigns.
The developing trends in digital marketing include the use of artificial intelligence (AI) and machine learning (ML) to automate marketing processes, the use of big data to gain insights into customer behavior, and the use of virtual reality (VR) and augmented reality (AR) to create immersive experiences. Additionally, the use of social media platforms to reach and engage customers is becoming increasingly important.
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