Privacy Resource Hub
Google has created a Privacy Resource Hub to help marketers navigate changes and solutions related to user privacy. This hub provides a compilation of resources to better understand the customer journey and ensure compliance with regulations and platforms. Google is committed to supporting marketers while respecting user privacy. ▼
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Course Feature
Cost:
Free
Provider:
Skillshop
Certificate:
No Information
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Skillshop platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [February 21st, 2023]
With an ongoing focus on user privacy, regulations and platforms are making changes to the way that cookies are collected and used. For marketers, this may leave a gap in our understanding of the customer journey. Google has and continues to develop solutions to better support marketers during these changes while respecting user privacy. Below is a compilation of resources for you to use to help navigate changes and solutions related to privacy.
(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)
1. You can gain a better understanding of the customer journey.
The Privacy Resource Hub provides a comprehensive overview of the customer journey and how it is affected by changes in user privacy regulations and platforms. It offers resources to help marketers navigate these changes and understand how to better support customers while respecting their privacy.
2. You can learn about the latest privacy regulations and platforms.
The Privacy Resource Hub provides up-to-date information on the latest privacy regulations and platforms, as well as how they are impacting the customer journey. It also offers resources to help marketers understand how to comply with these regulations and use the platforms to their advantage.
3. You can access resources to help you navigate changes in privacy.
The Privacy Resource Hub provides a variety of resources to help marketers navigate changes in privacy regulations and platforms. It offers resources to help marketers understand how to comply with these regulations and use the platforms to their advantage. It also provides insights into Google's solutions for privacy, such as how to use Google Analytics and Google Ads to better understand the customer journey and target customers while respecting their privacy.
[Applications]
The Privacy Resource Hub course provides marketers with the tools and resources to better understand the changes to user privacy and how to navigate them. After completing the course, marketers can apply the knowledge they have gained to their own marketing strategies. They can use the resources provided to stay up to date on the latest changes and solutions related to user privacy. Additionally, they can use the resources to ensure that their marketing strategies are compliant with the latest regulations and platforms.
[Career Paths]
1. Privacy Compliance Manager: Privacy Compliance Managers are responsible for ensuring that their organization is compliant with all applicable privacy laws and regulations. They must stay up to date on the latest developments in privacy law and advise their organization on how to best comply. As privacy regulations become increasingly complex, the demand for Privacy Compliance Managers is expected to grow.
2. Privacy Analyst: Privacy Analysts are responsible for analyzing data and developing strategies to ensure that user data is collected, stored, and used in a secure and compliant manner. They must be knowledgeable about the latest privacy regulations and be able to identify potential risks and develop solutions to mitigate them. As organizations become more aware of the importance of data privacy, the demand for Privacy Analysts is expected to increase.
3. Privacy Engineer: Privacy Engineers are responsible for designing and developing systems and processes to ensure that user data is collected, stored, and used in a secure and compliant manner. They must be knowledgeable about the latest privacy regulations and be able to identify potential risks and develop solutions to mitigate them. As organizations become more aware of the importance of data privacy, the demand for Privacy Engineers is expected to increase.
4. Privacy Consultant: Privacy Consultants are responsible for providing advice and guidance to organizations on how to best comply with privacy regulations. They must be knowledgeable about the latest privacy regulations and be able to identify potential risks and develop solutions to mitigate them. As organizations become more aware of the importance of data privacy, the demand for Privacy Consultants is expected to increase.
Course Syllabus
Principles of privacy-safe measurement: These are resources that span across multiple products under the privacy-centric measurement umbrella, explaining cross-product benefits and demystifying techniques that are designed to help advertisers navigate a world with fewer cookies and other identifiers in the most privacy-safe way.
Helping partners achieve more accurate measurement in light of industry shiftsAchieve Tagging Excellence: Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business.
Future-proof your measurement with privacy-safe solutionsMeasure Conversions While Respecting User Consent Choices: With so many people around the world turning to online shopping, advertisers need to measure how effective their digital campaigns are at driving online sales. What's more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics impacting advertisers understanding of how users are converting on their sites. In this section, learn how Consent Mode helps advertisers continue measuring campaign performance while also respecting user consent choices for ads cookies and analytics cookies.
Getting Oriented in the World of Site TaggingFill in the Gaps with Conversion Modeling: Modeled conversions use data that does not identify individual users to estimate conversions that Google is unable to observe directly. This can offer a more complete report of your conversions.
Explore Google's Dynamic Tagging SolutionsGoogle Analytics: The next generation of Analytics is designed for the future of measurement. Learn how to use Analytics features to improve your measurement data while keeping privacy top of mind.
Find the Tagging Solution That Fits Your BusinessCourse Provider
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