Product Marketing Launch Plan: GTM Product Management MBA
This class is designed for product managers who want to learn how to use GTM to launch a product successfully. Participants will learn how to create a marketing plan using GTM, set up tracking and analysis, and optimize their marketing efforts for better results. ▼
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Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [March 29th, 2023]
Product Management Marketing Strategy Marketing Plan Product Marketing Manager Product Manager Marketing Plan
What youll learn:
How to launch a product and take it to market
How to develop a marketing plan
Create a breakthrough go-to-market product marketing plan in just a few days using this 7-step formula!
[Going to market is just the process of convincing people that your new way is better than the status quo]
In 321…product launch Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools
In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like SonySalesforce and the Google-backed Rocket Lawyer the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market
marketing plan
In this powerful
product management
launch blueprint and marketing plan you will learn:
The 7 key pillars of any successful go-to-market strategy including target audience identification developing value proposition models building a product launch team messaging and copywriting demand generation marketing mix and product pricing
The 5 Cs of target market composition
Powerful tools for customer segmentation marketing and targeting
How to determine potential demand with market sizing
How to generate the maximum demand for your product launch
How to develop a comprehensive
marketing plan
Proven methods for determining your optimum product price
Common product launch problems and how to address them
Marketing strategy
Product owner marketing plan
GTM(go-to-market) plans
Startup marketing
Lead generation
Business management
Marketing management
Market plan
MBA
level product marketing management & outbound
product management
Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today
Learn
- Value proposition design
- Product management for going to market
- Value proposition calculation
- Digital strategy
- How to be a successful entrepreneur and how to launch a business
- Go-to-market planning and go-to-market strategy (comprehensive go to market details)
- The secrets of selling products the Silicon Valley way
- Product pricing
-
Marketing strategy
-
Marketing management
- Software marketing
- Growth hacking
- How to develop a SaaS marketing plan
- Lean startup marketing for product launches
-
Product owner
skills
- Advanced MBA level product marketing
- How to develop a go-to-market business plan
- SaaS product marketing management
- Digital go to market strategy & general go to market marketing
"One of the best product marketing courses on the market!"
"The ultimate guide to developing a
marketing plan
to go to market!"
Business Development for Startups and Tech Companies
Startups
Marketing Strategy
Tech Startups
Startup Growth Strategies
Startup Marketing
Product Management
Marketing for Startups and Small Businesses
Digital Marketing for Startups
Marketing for Tech Companies
Marketing for Entrepreneurs
Marketing for SaaS
Entrepreneurship
Product Management Marketing
Tech Startups
Marketing Software
MBA Marketing
SaaS Sales
SaaS Marketing
SaaS Startup
SaaS Business
How to Start a SaaS or Mobile App Business
Product Management Product Owner Product Market Strategy Product Marketing Product Marketing Manager Digital Product Marketing Marketing Plan Product Marketing Strategy Go to Market Go to Market Strategy Go to Marketing Go to Market Strategies Going to Market Product Launch Product Launch Strategy Product Launch Formula Launching of New Products Launch a Product Product Launch Success Business Development for Startups and Tech Companies Startups Tech Startups How to Start a SaaS or Mobile App Business Startup Growth Strategies Startup Marketing Marketing for Startups Digital Marketing for Startups Marketing for Startups and Small Businesses Entrepreneurship Tech Startups Marketing Software SaaS Sales SaaS Marketing SaaS Startup SaaS Business Digital Strategy Marketing Plan Business Plan
Pros & Cons
Good content and overview of GTM strategy
Highly valuable course
Eye openers on being the best in this field
Helps understand ins and outs of GTM strategy
Well structured course
Execution part of GTM strategy missing
Videos too long
No reference guide or slides
Delivery method could be better
Reading of slides annoying
Course Provider
Provider Udemy's Stats at AZClass
The Product Marketing Launch Plan: GTM Product Management MBA is designed for product managers who want to learn how to successfully launch products using GTM. Participants will learn how to use GTM to create marketing plans, set up tracking and analytics, and optimize marketing efforts for better results. In 17 years of successfully launching tech products and organizing digital launches for big names like Sony, Salesforce, and Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that were incorporated into their game-changing listings middle.
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